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White papers, research reports, ARF books, and special Journal of Advertising Research publications!
Get smart quickly with our database of at-hand knowledge addressing key issue areas in the industry. Each Knowledge@Hand provides a concise 2-6 page overview of the findings from major studies and research on the topic.
ARF Members can download Knowledge@Hands for free.
Non-ARF Members can purchase a Knowledge@Hand for $99 each through the ARF Store after signing in at My ARF.
Knowledge at your fingertips
How can I get smart in a hurry?
How can I keep up with all the industry news?
Morning Coffee »
Where is the best advertising research published?
Journal of Advertising Research »
How can I tap the ARF for questions and answers?
Join the Conversation in our Community »
Where can I view ARF video presentations?
The ARF Video Library »
Who can I talk to?
Contact us for Knowledge Center Requests and Custom Research Services »
"We've been searching for these papers internally for days, without any luck, and you were able to locate and send them to me in minutes. That is a testament to the effectiveness of your knowledge management systems."
Amit Sheth – P&G