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How to Access the JAR Online

The Journal of Advertising Research (JAR) is published by the World Advertising Research Center (Warc) for the ARF. Full access to the JAR articles can be obtained as follows:

ARF Members ARF members can access full text of JAR individual abstracts and articles free of charge. Log in at My ARF and then click on “Journal of Advertising Research.” You will be redirected to Warc’s JAR site.

ARF Non-Members If you are not an ARF member, but have a separate subscription to JAR, you can access JAR articles directly at  www.journalofadvertisingresearch.com.

JAR Editorial Board Members Login to www.journalofadvertisingresearch.com using your login details provided when you registered with the Editorial Manager. If you have any difficulties, please email Michele Weydert at Warc (michele.weydert@warc.com).

Subscribe If you are interested in subscribing to JAR, please visit WARC or email the subscriptions department at subscriptions@marston.co.uk. Note: A free JAR subscription comes with an ARF membership.