The editors of the Journal of Advertising Research (JAR) welcome article proposals from authors who work in the fields of advertising, marketing, and marketing research.
Empirical Papers (4,500-6,000 words-plus): These are white papers that articulate, in detail, discoveries about advertising, media, and marketing that have direct implications for practice. Contributions should feature literature review, methodology and data transparency (with tables and graphics), discussion of results, implications for future practice/research, and limitations.
For empirical papers, authors should clearly articulate the sampling frame and relevant details including response rates and tests for non-response bias, as well as demographics. Brand-specific data are preferred, with papers offering readers as much bottom-line/ad-effectiveness results as possible.
Case Studies (1,500-3,500 words): Acceptable if they are representative of a broad set of circumstances affecting JAR readers or offer innovative insights that contribute to broadening the field of knowledge.
Short Technical Notes (3,000 words or less): These “Lessons” or “Observations” on best marketing/research practices.
Point-of-View (2,500 words): Thought-leadership contributions cover issues relevant to a large segment of the JAR readership.
All manuscripts must follow JAR Guidelines for Contributors. Academic papers go through a rigorous blind peer-review process. Practitioner papers can be submitted for peer review upon the editors’ discretion, although the Journal’s managing editor and editor in chief can work directly with practitioner authors.
For inquiries on submission proposals please email the managing editor, Nanette Burns, at firstname.lastname@example.org.
In addition to having the honor of publication in this distinguished journal, every feature article is a candidate for the annual JAR Best Paper Awards. Winners are determined by votes from the Journal’s 90-member editorial board, which includes academics, advertisers, ad agency executives and marketing researchers.
A Best Academic Paper and Best Practitioner Paper are announced the Advertising Research Foundation’s annual Re:Think conference. Recent Best Practitioner Paper winners have included collaborations of Fox Broadcasting/Innerscope Research, Inc. (2013), and Neuro-Insight/MEC/Seven Network (2014), and Nielsen Catalina ICBS (2015).
The following companies have been represented in recent JAR articles:
Ameritest (research on McDonald’s)
The Clorox Company
Foxtel Networks Australia
G&R Cooperative, LLC
Neuro-Insight Pty Ltd.
The NPD Group
Procter & Gamble
Starcom MediaVest Group
UP There, Everywhere