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Contribute: JAR Submissions Process

The editors of the Journal of Advertising Research (JAR) welcome article proposals from authors who work in the fields of advertising, marketing, and marketing research.

CONTENT/CRITERIA

Empirical Papers (4,500-6,000 words-plus): These are white papers that articulate, in detail, discoveries about advertising, media, and marketing that have direct implications for practice. Contributions should feature literature review, methodology and data transparency (with tables and graphics), discussion of results, implications for future practice/research, and limitations.

For empirical papers, authors should clearly articulate the sampling frame and relevant details including response rates and tests for non-response bias, as well as demographics. Brand-specific data are preferred, with papers offering readers as much bottom-line/ad-effectiveness results as possible.

Case Studies (1,500-3,500 words): Acceptable if they are representative of a broad set of circumstances affecting JAR readers or offer innovative insights that contribute to broadening the field of knowledge.

Short Technical Notes (3,000 words or less): These “Lessons” or “Observations” on best marketing/research practices.

Point-of-View (2,500 words): Thought-leadership contributions cover issues relevant to a large segment of the JAR readership.

All manuscripts must follow JAR Guidelines for Contributors. Academic papers go through a rigorous blind peer-review process. Practitioner papers can be submitted for peer review upon the editors’ discretion, although the Journal’s managing editor and editor in chief can work directly with practitioner authors.

For inquiries on submission proposals please email the managing editor, Nanette Burns, at nanette@thearf.org.

BENEFITS OF PUBLISHING

Exposure

  • Press coverage over worldwide channels, with the opportunity for earned media over social-media networks.
  • An audience more than 5,000 universities in 127 countries, ARF members and subscribers to Warc.com, which including the world’s largest advertising and media agencies, research companies, and advertisers in more than 100 countries.

Prestige

  • The JAR is ranked among the top marketing and advertising journals worldwide.
  • Every feature article is a candidate for the annual JAR Best Paper Awards. Winners are determined by votes from the Journal’s 90-member editorial board.

The following companies and nonprofit organizations have been represented in recent JAR articles:

Adobe
AIG
Ameritest (research on McDonald’s)
Art.com
Boeing
CBS
CIMM
The Clorox Company
comScore, Inc.
ConAgra
Coca-Cola
e-Strategic Advantage
ESPN
Facebook
Fox Broadcasting
Foxtel Networks Australia
Franklin Templeton
GfK
G&R Cooperative, LLC
Google
HP
Innerscope Research
Ipsos ASI
Kantar Vermeer
Kellogg Co.
Kmart
Lightspeed GMI
Mars, Inc.
MediaScience
MEC Australia
Mktg, Inc.
Nielsen Catalina
Nestlé
Neurohm
Neuro-Insight Pty Ltd.
The NPD Group
OgilvyRED
Ontario Women’s Directorate
Procter & Gamble
SAP
Seven Network
Shareablee
Starcom MediaVest Group
Toluna
Turner
Undertone
Unilever
UP There, Everywhere
Wonga.com
ZenithOptimedia