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Meet the Editors

Geoffrey Precourt – Editor Emeritus
Geoffrey Precourt is editor emeritus after serving JAR as editor-in-chief since 2008. He is also U.S. editor for Warc. Geoffrey has held senior editorial roles at titles including Strategy + Business, Point, Smart Business and Fortune, edited the book CMO Thought Leaders, and was co-author of Always On: Advertising, Marketing, and Media in an Era of Consumer Control (McGraw-Hill, 2008). He likes dogs and ice cream.

John B. Ford – Co-Executive Editor (U.S.)
Dr. John B. Ford is JAR co-executive editor responsible for the blind peer review process for U.S. submissions. Based in Norfolk, Va., John is an eminent scholar and professor of marketing and international business at Old Dominion University. His research has focused on cross-cultural advertising strategy issues. In particular, he has specialized in viewer perceptions of gender-role portrayals in international advertising. John’s work has been published in a wide variety of journals including Journal of Advertising Research, Journal of Advertising, and Journal of the Academy of Marketing Science.

Jenni Romaniuk – Co-Executive Editor (Global)
Dr. Jenni Romaniuk is JAR co-executive editor responsible for the blind peer review process for non-U.S. submissions. Jenni already travels constantly in her role as associate director (international) and research professor at the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science, where she is involved in setting and implementing the institute’s international impact strategy. Her own research focuses on brand equity, brand health tracking, distinctive assets, advertising effectiveness, customer-base modeling and word-of-mouth marketing. She is a regular speaker at international conferences and has published extensively with papers in the Journal of Advertising Research, the Journal of Business Research, the Journal of Marketing Management, Marketing Theory, and the European Journal of Marketing.

Nanette Burns – Managing Editor
Nanette Burns is managing editor responsible for practitioner articles and all editorial planning for the Journal print publication, and she oversees JAR content on the ARF’s digital channels. She has reported, written, and edited for both digital and print media, having held senior editorial roles at Dow Jones, Time Inc., and Knight-Ridder. Her work as a custom content editor for marketing media spans lifestyle and entertainment, personal finance and investing, and small business. A musician and Francophile, Nanette enjoys raising a family in Greenwich Village, New York.

To contact the editors, email, or call her at 646.465.5728