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Journal Impact Factor Surged to 2.56 In 2014:
Ranking Demonstrates jar’s Increasing Authority and Importance Within the Industry

Under the leadership of Executive Editors John B. Ford and Jenni Romaniuk, Editor-in-Chief Geoffrey Precourt, and Managing Editor Nanette Burns, the Journal of Advertising Research (JAR) achieved an Impact Factor of 2.56 in 2014, up from 1.65 in 2013. The Impact Factor, published every year by Thomson Reuters, reflects the average number of citations to recent articles published in academic journals and is a measure of a journal’s prestige in its field.

This places the JAR 21st out of 115 business journals and number one above advertising-research specialized journals.

We congratulate all of the esteemed authors who have contributed their great work to the JAR, and who continue to make the Journal one of the most respected publications in the industry. And we thank our Editorial Review Board and Senior Advisory Board members for ensuring top quality in our process.