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Celebrating 50 years, the Journal of Advertising Research 50th Anniversary Special Edition is packed with analysis and insights from over 40 internationally renowned academics and industry leaders.
Each year the Journal of Advertising Research publishes around 50 papers. An ARF Great Mind award is given to the paper that made the most significant contribution to advertising theory and had the greatest impact on advertising practices. The esteemed group of experts who form the Journal’s Editorial Advisory Board voted on the winner of this prestigious award. This year two papers were chosen to share the honor, reflecting the joint academic and practitioner focus on the Journal.
Leveraging Synergy and Emotion in a Multi-Platform World: A Neuroscience-Informed Model of Engagement (December 2013, Vol. 53, No. 4)
Audrey Steele, Fox Broadcasting Company
Devra Jacobs, Innerscope Research, Inc.
Caleb Siefert, University of Michigan
Randall Rule, Innerscope Research, Inc.
Brian Levine, Innerscope Research, Inc.
Carl D. Marci, Innerscope Research, Inc.
How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertisements (June 2013, Vol. 53, No. 2)
Altaf Merchant, University of Washington, Tacoma
Kathryn LaTour, Cornell University
John B. Ford, Old Dominion Univesity
Michael S. LaTour, Cornell University
"JAR keeps us grounded—years of valuable experience written and shared with the industry to help keep us focused on more meaningful marketing and research practices."
Kate Sirkin – Starcom MediaVest Group