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Celebrating 50 years, the Journal of Advertising Research 50th Anniversary Special Edition is packed with analysis and insights from over 40 internationally renowned academics and industry leaders.
Each year the Journal of Advertising Research publishes around 50 papers. An ARF Great Mind award is given to the paper that made the most significant contribution to advertising theory and had the greatest impact on advertising practices. The esteemed group of experts who form the Journal’s Editorial Advisory Board voted on the winner of this prestigious award. This year two papers were chosen to share the honor, reflecting the joint academic and practitioner focus on the Journal.
How Validation Can Trump Digital Waste and Generate Value across the Digital Advertising Ecosystem
Linda Boland Abraham, Anne Hunter and Andrea Vollman – comScore, Inc.
Seeding Viral Content: How the Quality of a Viral Message Drives the Diffusion of Online Videos
Yuping Liu-Thompkins – Old Dominion University
"I absolutely loved the JAR issue on Andrew Ehrenberg.
I read the entire thing."
George Terhanian – Toluna