ARF Industry Leader Forum 2010

ARF Industry Leader Forum – Putting Listening to Work

Bently Reserve – San Francisco

It’s one thing to be excited about listening, yet quite another to apply listening in ways that impact brand performance, marketing and advertising. The willingness of brands and companies to organize around listening is critical to maximizing its potential. The ARF Industry Leader Forum was developed to showcase how to put listening to work.

A One-Day Workshop – Putting Listening to Work


Learn how to use listening, evaluate listening applications, develop a listening strategy, integrate it into your existing research program, create an action plan and apply its learnings. Get answers to your questions on listening and develop an action plan that specifically addresses your business needs during this interactive day. Attendees will receive The ARF Listening Playbook, featuring 25 case studies and 30+ company reviews how listening is used for consumer insight, customer service, new product development, reputation management, competitive benchmarking, and breaking into new applications like media planning, targeting and predictive modeling.

Speakers include:

  • Keynote Speaker: Jeremiah Owyang – digital media strategy superstar and blogger and Partner, Customer Strategy, Altimeter Group
  • Steve Patrizi – Vice President, Advertising Sales & Operations, LinkedIn
  • Doug Frisbie – National Social Media & Product Integration Manager, Toyota Motor Sales
  • Johanna Skilling, EVP – Director of Strategic Planning, Saatchi and Saatchi Wellness
  • Vishal Pandya – Market Insights, Client Research Analyst, IBM
  • Sahana Jayaraman – Senior Account Executive, Peppercom
  • Paul Banas – Senior Category Insights Manager, Kraft Foods
  • Stephen Kim – Senior Director, Microsoft Branded Experiences and Entertainment, Microsoft
  • Ethan Titelman – Vice President, Penn Schoen and Berland Associates
  • Jason Harty – Brand Manager, vitaminwater

Owyant Jeremiah Owyang
Jeremiah Owyang is a Partner focused on customer strategy at Altimeter Group and author of the popular blog “Web Strategy”, which focuses on how corporations connect with their customers using web technologies. Technorati the Web Strategy blog is in the top 1% of all blogs, and has over 40,000 subscribed readers. And AdAge’s Power 150 top blogs ranks the Web Strategy Blog at #21. He’s active with the Twitter community and has over 52,000 followers and growing. 

Hailing from enterprise web management, a former Industry Analyst, Jeremiah consults and speaks on the topics of emerging technologies for brand related customer strategies. He has appeared on Bloomberg TV and is quoted in the Wall Street Journal, The New York Times, USA Today, the Associated Press and other technology and business related publications. He was featured in the 2009 “Who’s Who” in the Silicon Valley Business Journal. As a speaker he has keynoted the Internet Strategy Forum, Web 2.0 Expo, SXSW, and dozens of other venues.

Previously, Jeremiah was a Senior Analyst at Forrester Research, focused on social computing for the interactive marketer. Prior to that, was the Director of Corporate Media Strategy at PodTech Network, a podcasting and online video startup. Jeremiah has also held positions at Hitachi Data Systems, World Savings (now Wells Fargo) at Exodus Communications. He earned a Bachelors Degree in Business Administration with a focus on Marketing from San Francisco State University.

After work, he spends time with family, gets in some exercise, and travels to tropical beaches. Jeremiah was pleasantly surprised to find that his small, white, furry dog “Rumba” is active on Twitter.



Bently Reserve
301 Battery St.
San Francisco, CA 94111

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Feedback From Attendees

The quality of the content and people was top-notch and I learned SO MUCH! I am really excited to be working with The ARF and plan to expand our involvement with the organization. ... I am looking forward to seeing you in NYC in March and collaborating with your throughout 2010!
Lisa Joy Rosner, CMO, NetBase


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