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A few years ago, they asked similar questions about online advertising. We responded with The Online Advertising Playbook. Published in 2007, that book is a perennial best seller on Amazon and required reading today in business schools like Columbia and NYU.
We ignored the hype, focused on the substance, loaded it with research, illustrated with substantial case studies and drew plays for using online effectively. We’re doing the same for listening. And you will receive a complimentary copy of The ARF Listening Playbook, our new book, by attending the ARF's Industry Leader Forum.
More than a document,The ARF Listening Playbook is a tool designed for companies that are getting their feet wet, already have some experience, or are fully invested. No matter your level, this series will not confirm what you know, but equip you to move forward.
Need to know where you stand? Take the ARF’s Listening Quotient quiz; the results tell you which parts ofThe ARF Listening Playbookare best for new learning and stretching, and which are best for reminder and review.
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“The quality of the content and people was top-notch and I learned SO MUCH! I am really excited to be working with The ARF and plan to expand our involvement with the organization. ... I am looking forward to seeing you in NYC in March and collaborating with your throughout 2010!”
– Lisa Joy Rosner, CMO, NetBase