ARF Industry Leader Forum Speaker Bios

ARF Industry Leader Forum Speaker Bios

View speakers from the New York November Industry Leader Forum »

Banas Paul Banas
Paul Banas is a Sr. Category Insights Manager with the Consumer Insights and Strategy group for the Oscar Mayer business unit of Kraft Foods. Paul is an experienced marketing research professional, with over 16 years of researching and developing consumer insights, focused mainly on the consumer packaged goods industry.

His research on Kraft brands has spanned multiple aspects of the business, including new product development, integrated marketing communication and advertising research, brand positioning, and digital media and marketing.

Within his current role at Oscar Mayer, Paul is championing efforts to increase the role of digital as a critical part of the future of marketing research, especially in the areas of social media listening, search query analysis, and web analytics.

Cooperman Mike Cooperman
Senior Director of Marketing, J.D. Power Web Intelligence
Mike Cooperman is responsible for the perception and positioning of the brand and driving business growth by identifying market trends, opportunities and customer needs. He directs all aspects of the division’s marketing and promotion efforts from strategic development to tactical implementation. Mike recently guided the design and development of the J.D. Power Business Center, a centralized Web portal that allows clients to access and manipulate their research data. He has led project management and sales efforts with high-profile clients such as Hyundai, Nissan, Suzuki and Washington Mutual. Prior to joining J.D. Power and Associates, Mike was a senior account executive at a boutique marketing company in Los Angeles.

Cooperman Paul DePinto
Vice President of Sales
With over 20 years of sales and management experience Paul is responsible for managing the East sales team for Ripple6. Prior to joining Ripple6 Paul was Vice President of Sales for Invoke Solutions. Before Invoke, Paul was instrumental in the success of marketing solutions and Internet start up organizations Red Brick Systems and enCommerce. He started his career at AT&T and moved into senior sales and national account management roles at Information Builders.

Larry Friedman Larry Friedman
Larry Friedman has nearly 30 years of experience in research, and has worked on both the client and research company sides of market research.

Larry has been the main developer of TNS’ models of Brand Equity and Engagement. He consults extensively with senior level client executives on the business implications of their research. He also publishes widely, and speaks before numerous industry forums, including ARF, IIR and ESOMAR conferences. He is a winner of a 2009 ARF “Great Mind in Innovation” Award.

Larry's market research experience began at General Foods Corporation. Since then he has worked in numerous categories, including FMCG, financial services, pharmaceuticals (OTC and Rx), IT, telecoms, automotive and others. He has considerable experience in a wide variety of research, including brand equity research, communications research, customer satisfaction research, pricing research, strategic/segmentation studies, tracking research and new product development.

Larry received his Ph.D. in Social Psychology from Columbia University.

Frisbie Doug Frisbie
Doug Frisbie is a National Social Media and Marketing Integration Manager at Toyota Motor Sales, USA, Inc. He is leading Toyota’s social media efforts throughout the organization, and integrating their annual communications planning efforts across marketing disciplines.

Mr. Frisbie joined Toyota Motor Sales in 2002. Since then he’s held a variety of roles in product and marketing strategy, event marketing, and interactive marketing, and media planning and strategy for the Toyota, Lexus, and Scion brands.

Prior to joining Toyota, Mr. Frisbie managed marketing and advertising for, a provider of web-based business-to-business software. He also serviced the General Motors account at Leo Burnett, a global advertising agency.

Mr. Frisbie graduated with a B.A. from Northwestern University, and an M.B.A from the Kelley School of Business at Indiana University.

Jason Harty Jason Harty
Jason Harty is a brand manager for vitaminwater®, overseeing the brand’s innovation and interactive marketing efforts. At vitaminwater, Jason guides the development of products from concept to launch and has been a pioneer in brand interaction on Facebook, the iPhone and other platforms. Jason’s efforts in social media have helped grow the vitaminwater brand’s facebook fan base to over 1.1 million in less than a year, earning the brand a Top 10 spot on Big Money’s list of “brands that best engage fans on Facebook” (12/09). These efforts have also been recognized by Facebook, which acknowledged vitaminwater with a Blue Ribbon Award for the most innovative campaign and engaging pages. Jason believes there are three key pillars to this success: consumer trust, genuine listening, and active dialogue.

What seems like a lifetime ago, Jason started his career on the airwaves as a classic rock radio DJ. Eager to do more than “keep on rockin'” he went on to manage interactive, mobile and field marketing campaigns for client accounts, and held marketing agency positions representing F100 clients such as Verizon Wireless, Subway Restaurants and NBC Universal. Jason earned a B.A. in Communications from Marist College in Poughkeepsie, NY, and currently lives in Brooklyn with his fiancé, Liz, and dog, Rick.

Barlow Sahana Jayaraman
Senior Account Executive, Peppercom
Sahana Jayaraman is a Senior Account Executive at Peppercom, an award winning public relations and communications firm based in NY, with offices in San Francisco and London. Sahana manages day-to-day media relations, communications strategy, event programming and implementation for client including Genworth Financial, Lijit and Fischer International from Peppercom’s San Francisco office. Her clients have included Yahoo!, Infospace/, Tyco Flow Control and Ernst &Young. Leading several B2B product launch initiatives for Yahoo!, Sahana had the opportunity to consult in-house working directly with Yahoo!’s corporate communications team for several months. Sahana manages Peppercom’s digital team, PepperDigital, and has developed social media strategies and offered counsel on digital initiatives for a variety of clients, including Yahoo!, Infospace, Fischer International and Genworth. She also heads digital initiatives for the company’s West Coast office and regularly contributes to PepperDigital’s thought leadership blog highlighting the latest trends in the digital space. Sahana has more than six years of agency experience focused on consumer and B2B clients, as well a broad range of digital/interactive experience working on micro-site project management, email marketing campaigns, social networking programs and search engine optimization for Web sites and news releases. She is a true marketing hybrid and strikes an effective balance in offering strategic counsel for her clients using an integrated approach between traditional and digital best practices. Prior to her work at Peppercom she worked in the Phoenix market with two of the top advertising and marketing agencies in the South West – RIESTER and Off Madison Ave. Her client experience prior to Peppercom includes Arizona Citizens Clean Elections Commission, Arizona Public Services (APS), Agua Caliente Band of Cahuilla Indians, Spa Resort Casino, Dry Creek Rancheria Band of Pomo Indians, Verathon Medical Devices, Veterinary Pet Insurance, and Gold’s Gym Fitness Alliance. A native of Mt. Laurel, NJ, Sahana graduated with a dual-degree in Mass Communications and Human Communications from the Walter Cronkite School of Journalism and Hugh Downs School of Human Communication at Arizona State University. Today, Sahana lives in the hills of San Francisco and works in the city’s financial district.

Johnson Lynne d Johnson
SVP, Social Media, The ARF
In her role at the ARF, Lynne d Johnson is responsible for content, brand and social media development and strategy, and the ARF Social Media Council. Previously, Lynne was Senior Editor/Community Director of, where she oversaw both content and community functionality, and wrote the Digital Media Diva blog, which covered technology, media, marketing, and the entertainment business. Her ten-year history includes similar leadership roles at Vibe and Spin magazines, as well as

Lynne is a sought-after speaker, and has presented keynotes and moderated panels around the world about the future of media, web 2.0, women in tech, African-Americans in tech, and the intersection of music and technology. Lynne is also an adjunct professor in the Audrey Cohen School for Human Services at the Metropolitan College of New York.

A veteran blogger, Lynne received the 2006 Black Blogger Achievement Award from the Annual Black Weblog Awards. Lynne earned a BA in Journalism from SUNY New Paltz and an MBA in Media Management from the Metropolitan College of New York.

She currently serves on the Board of Directors of the Literary Freedom Project, a nonprofit arts organization, as well as Interactive One, the Interactive arm of Radio One and TV One.

Rob Key Rob Key
Rob is founder/CEO of Converseon, the award-winning full service social media consultancy. Converseon provides some of the world’s leading organizations with the listening/engagement technologies, organizational consulting and social media engagement services to infuse the value of social across the enterprise. Converseon was recently awarded the 2009 SAMMY for “Best Social Media Agency.”

Prior to Converseon, Rob was head of the Innovations Group at division of Young & Rubicam and member of the board.  His belief that traditional communication approaches, technologies and agency models were largely ill-equipped to deal with the rise of social media led to the creation of Converseon in 2001, making Converseon arguably the world’s first pure play social media agency.

Converseon’s work has been featured in such publications at Mediapost, Financial Times, Fortune, CNN, among others. Rob speaks frequently at a range of leading conferences including the Conference Board, OMMA Social, Affiliate Summit, Search Engine Strategies, PRSA among others.

He can be reached at, twitter@converseon, and/or visit Converseon’s blog at

Frisbie Stephen Kim
Stephen Kim is Senior Director, Microsoft Branded Experiences and Entertainment and is responsible for leading the company’s efforts to expand understanding of the effects of digital advertising for global brand advertisers.  Most recently, Stephen’s group has broken new ground in areas ranging from social media marketing, advertising ROI measurement, , streaming video efficacy, and in-game marketing.  Stephen is presently Chair of Board of the Advertising Research Foundation, a member of the editorial review board of the Journal of Advertising, a board member of the Media Ratings Council, and former chair of the US Interactive Advertising Bureau’s Research Council.

Prior to joining Microsoft, Stephen was Chief Research Officer at Media Metrix, a global provider of online audience panel measurement.  During his six years with Media Metrix, Stephen was responsible for working with a wide range of clients in the publisher and advertising agency community to help those companies understand how to use online research to increase the effectiveness of their internet activities.  More recently at Media Metrix, Stephen was also responsible for overall product development and strategy, focusing on the role of audience measurement in the rapidly changing online media marketplace.  Before joining the online world, Stephen was an attorney with the law firm of Morrison & Foerster specializing in the regulation of new technologies and the use of statistics in complex litigation. 

Stephen holds an M.A. in Communications Research from the Annenberg School at the University of Pennsylvania.  At the Annenberg School, Stephen’s graduate work focused on media effects research.  Stephen also holds a J.D. from the University of Pennsylvania Law School.  At the Law School, Stephen was an Editor for the University of Pennsylvania Law Review, where he published an article examining the communications and regulatory issues surrounding television violence.

Owyant Jeremiah Owyang
Jeremiah Owyang is a Partner focused on customer strategy at Altimeter Group and author of the popular blog “Web Strategy”, which focuses on how corporations connect with their customers using web technologies. Technorati the Web Strategy blog is in the top 1% of all blogs, and has over 40,000 subscribed readers. And AdAge’s Power 150 top blogs ranks the Web Strategy Blog at #21. He’s active with the Twitter community and has over 52,000 followers and growing. 

Hailing from enterprise web management, a former Industry Analyst, Jeremiah consults and speaks on the topics of emerging technologies for brand related customer strategies. He has appeared on Bloomberg TV and is quoted in the Wall Street Journal, The New York Times, USA Today, the Associated Press and other technology and business related publications. He was featured in the 2009 “Who’s Who” in the Silicon Valley Business Journal. As a speaker he has keynoted the Internet Strategy Forum, Web 2.0 Expo, SXSW, and dozens of other venues.

Previously, Jeremiah was a Senior Analyst at Forrester Research, focused on social computing for the interactive marketer. Prior to that, was the Director of Corporate Media Strategy at PodTech Network, a podcasting and online video startup. Jeremiah has also held postions at Hitachi Data Systems, World Savings (now Wells Fargo) at Exodus Communications. He earned a Bachelors Degree in Business Administration with a focus on Marketing from San Francisco State University.

After work, he spends time with family, gets in some exercise, and travels to tropical beaches. Jeremiah was pleasantly surprised to find that his small, white, furry dog “Rumba” is active on Twitter.

Pandya Vishal Pandya
Market Insights, Client Research Analyst, IBM
Vishal Pandya joined IBM as Market Insights Analyst and he is a part of Primary Research group in the organization. He's been a member of the core team at IBM evaluating various social media vendors. His efforts directly impacted social media research in IBM. He has been involved in numerous web listening studies as well other global brand tracking studies. He supports and conducts market research projects in the emerging area of social media. Prior to joining IBM, Vishal worked in London for 2 years as Market Research Analyst. In his past life, he used to sell paint products for 2 years. Vishal brings in a diverse work and cultural experience after having worked and lived in France, Luxembourg, England and India. He holds MIM (Master in International Management) in International Marketing from Thunderbird School of Global Management in Arizona and MBA in Marketing from Gujarat University, India.

Patrizi Steve Patrizi
Steve Patrizi leads the advertising sales and operations organization for LinkedIn, the world’s largest professional network with over 40 million members. His team works with the world's most widely recognized brands and advertising agencies to help them connect with LinkedIn’s audience of affluent, influential, and ambitious professionals.

Steve joined LinkedIn from Microsoft Corporation, where as Manager of Advertising Sales he led a team tasked with delivering cross-platform digital marketing solutions for Fortune 500 accounts based in the San Francisco Bay Area. Prior to Microsoft, Steve spent 10 years with Dow Jones & Company in various roles, including 5 years as Director of West Region Advertising Sales for The Wall Street Journal Online.

Steve has served on the board of the Bay Area Interactive Group, and is a graduate of Rutgers University with a bachelor’s degree in Communication.

Rappaport Steve Rappaport
Knowledge Solutions Director, The ARF
Steve Rappaport, ARF's Knowledge Solutions Director, creates products and services organizing disparate sources into valuable tools for ARF members, such as ARF PowerSearch, and the industry-at-large like ARF Morning Coffee. "Foundations of Listening" draws upon Steve's decades of experience in media content analysis, which began as an undergraduate and continued on through his graduate studies at Annenberg (U Penn), where he trained under - and contributed to the research of - the leading content analysis professors of the day. Steve's business-oriented listening career started in the 1980s as Research Director for The Center for Public Communication, where he lead development of MIDAS (Media Issue Detection and Analysis System), a pioneering solution primarily for reputation management, marketing strategy and corporate positioning whose services were marketed through public relations firms. With Softlogic Solutions earlier in this decade, Steve organized and built an unstructured data management practice, which designed and executed projects in the financial services, media, and pharmaceutical industries, and which relied heavily on evaluating and using text analysis software. Steve is the lead author of the best-selling "The Online Advertising Playbook" (Wiley 2007).

Joel Rubinson
Chief Research Officer, The ARF
Joel Rubinson is Chief Research Officer at The ARF, where he directs the organization’s research priorities and initiatives on behalf of more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration.

Prior to joining the ARF, Joel was Senior Vice-President, Head of Advanced Solutions for Synovate North America where he was their leading branding resource and was also the global thought leader for shopper research. Before joining Synovate, Joel was at the NPD Group for many years, leading the creation of tools for brand equity management, new product forecasting, category management and designed many of their data collection and sampling methodologies. Joel started his research career at Unilever.

Joel is also a published author of numerous papers in professional journals and frequent speaker at industry conferences. He has taught the official American Marketing Association advanced tutorial on brand loyalty and lectured at Columbia, NYU, Wharton, Amos Tuck School, and University of Rochester, among others. Joel holds an MBA in statistics and economics from the University of Chicago and a BS from NYU.

Skilling Johanna Skilling
As Director of Strategic Planning for Saatchi & Saatchi Wellness, Johanna’s mission is to help the agency and its clients Inspire Wellness among health-and wellness-seeking consumers. A career advertising and marketing strategist, Johanna develops insights and integrated marketing strategies for products treating everything from everyday problems such as allergies, headaches, muscle aches and upset stomachs, to life-altering conditions like diabetes, heart disease, and cancer, as well as a wide range of beauty, body care, and fragrance products. Johanna is the author of two popular books on women’s healthcare; both of which were selected as an “outstanding consumer health title of the year” by Library Journal. Johanna is an Adjunct Professor at New York University’s School of Continuing and Professional Studies, teaching graduate-level and professional courses in marketing, branding, and writing for marketers.

Titleman Ethan Titelman
Ethan Titelman is a Vice President of Media and Entertainment Research of Penn, Schoen & Berland Associates, based in Santa Monica, CA.

Ethan has extensive experience directing competitive positioning, advertising, branding strategy, cover testing and message polling for PSB’s media and entertainment clients. Since 2001, he has overseen nearly 1,000 media and entertainment research projects for such clients as Walt Disney Studios, Sony Pictures, Paramount Pictures, Universal Pictures, Blu-ray Disc Association, Electronic Arts, and Condé Nast Publications.  Ethan has provided strategic consulting for the advertising campaigns of over 100 major motion pictures.

Ethan graduated magna cum laude from the University of Pennsylvania where he majored in International Relations and Political Science.

Ullman Rich Ullman
SVP, Marketing, Ripple6
Rich leads all marketing efforts for Ripple6. He brings extensive online marketing and advertising experience to Ripple6, having directed marketing efforts at through its first three years of existence, including the re-branding from The Mining Company. During those three years the service grew from a start-up to become the 5th most visited property on the Web. Rich was a pioneer of Internet marketing, when, in 1995, he was among the team that launched the interactive division of Euro RSCG, leading clients like MCI, Philips, and Volvo to create some of the world's first Web sites and Internet advertising. Rich is a graduate of The Ohio State University.

Ullman Jennifer Zinn
Jennifer Zinn is the National Account Manager for J.D. Power & Associates – Web Intelligence Division.  She is responsible for the CPG (Consumer Package Goods) and Retail Vertical Markets.

Prior to this position, Jennifer worked for Kraft Foods in sales, category and brand management.  She has also held various positions in sales and management for Arris, a communications and technology company.  She is a graduate of Texas A&M University with a degree in Marketing and Journalism.

Jennifer lives with her family in Denver, CO.



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