Industry Leader Forum - SF Speakers

Industry Leader Forum - SF Speakers

Carlos Arce – Founding Partner and Chief Methodologist, EthniFacts

Carlos Arce cofounded and co-owns EthniFacts, where he is chief methodologist. Specializing in advanced analytics about Hispanic consumers, his firm develops knowledge systems that are rich in cultural acuity and rigorous in statistical methods. Carlos leads the development of models and syndicated tools at EthniFacts. Carlos is the founder (in 1984) and former owner of NuStats, a Texas-based social research and consulting firm specializing in measuring people’s travel attitudes, behaviors, and preferences through massive surveys of residents in virtually every major metropolitan area of the U.S. and several other countries. NuStats was sold to PTV AG of Karlsruhe, Germany, in 2009. In 2000, Carlos cofounded GeoStats, a geospatial engineering consultancy in Atlanta, that is an international leader in passive GPS survey data collection for mobility behavior. As co-owner, he continues to serve as a senior strategist to GeoStats.

Joel Benenson – Founding Partner, President, and CEO, Benenson Strategy Group

Joel Benenson is the only democratic pollster in history to have helped win three U.S. presidential campaigns. He has been the chief pollster and a senior strategist for President Barack Obama since the beginning of his 2008 campaign and worked on President Bill Clinton’s 1996 race. As the President and CEO of Benenson Strategy Group, which he founded in 2000, Benenson has served as a strategic advisor and consultant to heads of state, members of Congress, and other national political leaders, Fortune 100 CEOs, and major advocacy and charitable institutions. Working in partnership with Project New West and a broad coalition, Benenson’s research framed the winning messaging strategy that overwhelmingly defeated the Personhood Amendment in Mississippi, one of the most conservative states in the nation.

Benenson has worked with leading advocacy organizations including AARP, SEIU, and Clean Energy Works, as well as some of America’s largest businesses including AOL, Campbell’s Soup Company, ESPN, Hertz, NFL, Paramount, Procter & Gamble, and Toyota. Prior to becoming a pollster in 1995, Benenson was a political journalist for the Daily News in New York and served as communications director for Governor Mario Cuomo’s 1994 campaign. He was also previously a vice president at the New York ad agency FCB. Benenson is known for his unique combination of communication expertise and an aggressive analytical approach, producing winning messaging strategies in the most challenging situations.

Vishaan Chakrabarti – Professor, Columbia University; Partner, SHoP Architects; Author of A Country of Cities

Vishaan Chakrabarti is the Marc Holliday Associate Professor of Real Estate Development and the director of CURE, the Center for Urban Real Estate, at Columbia University’s Graduate School of Architecture, Planning & Preservation. He is also a partner at SHoP Architects and the author of a recently published book, A Country of Cities.

Prior to joining Columbia and SHoP, Vishaan was an executive vice president at the Related Companies, and served as the director of the Manhattan Office for the New York Department of City Planning from 2002 to 2005. Prior to his work with the City, Vishaan was an associate partner and director of Urban Design at Skidmore, Owings & Merrill, as well as a transportation planner at the Port Authority of New York and New Jersey.

Chakrabarti holds a Master of Architecture from the University of California at Berkeley, a Master of City Planning from the Massachusetts Institute of Technology, and dual Bachelors’ degrees in art history and engineering from Cornell University.

Kim Dedeker – Chair of The Americas, Kantar

Kim Dedeker joined Kantar in May, 2009 as Chair of The Americas. She is a 29 year veteran of Procter & Gamble for which she ran the Global Consumer & Market Department from 2000 - 2007. She was named VP CMK, Global External Capability Development in January, 2008 and was responsible for charting the course for Procter & Gamble's next generation consumer research capabilities.

During her career with Procter & Gamble, Kim had direct responsibility in each of the Company's Global Business Units giving her great breadth of experience in the application of consumer and market research. She worked to build the business on several Billion Dollar Brands including Pantene, Olay, Tide, Downy, Bounty, Crest, Charmin and Head & Shoulders. Additionally, Kim spent two years on assignment in Caracas, Venezuela where she had responsibility for Procter & Gamble's Regional CMK organization in Latin America.

In 2009, Kim received the John Downham Award, The ESOMAR Excellence Award for Standards of Performance in market research. She is a Governing Board member of the ARF's Online Research Quality Council, Past Co-Chair of the ORQC Industry Solutions Committee, and immediate Past Chair of the Board for Cincinnati Public Radio. Kim resides in Cincinnati, Ohio with her two sons.

Gary Feldman – Vice President, Strategic Research, Scripps Networks Interactive

Gary Feldman is a strategic research and marketing professional with over 20 years of corporate and agency experience growing and launching brands in media and entertainment, financial services, and consumer goods. Gary is currently vice president of Strategic Research at Scripps Networks Interactive (SNI), where he leads a corporate research team dedicated to cross-platform (linear TV, VOD, OTT, mobile, etc.) consumer insights that affect all SNI brands (HGTV, Food Network, DIY, Cooking Channel, Travel Channel, and GAC).

Prior to SNI, Gary was director of Global Consumer Insights at Netflix, where he helped launch the brand's streaming service across Latin America, Canada, the United Kingdom, and Northern Europe (Sweden, Denmark, Norway, and Finland). He also helped to develop the Netflix user experience across multiple platforms (PS3, Xbox, Wii, iPhone, iPad, Android, and Smart TV devices). His previous experience also includes roles at American Express, Ogilvy, Columbia House, and Cheskin Added Value. Gary holds a B.A. in psychology from Cornell University and an M.B.A. in marketing from the University of Chicago's Booth School of Business.

Gayle Fuguitt – CEO and President, ARF

Gayle Fuguitt became the first woman to lead the ARF when she succeeded Bob Barocci as president and CEO in April 2013. Gayle spent 32 years at General Mills where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of the ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she is currently a trustee at the Minneapolis Institute of Art, on the YWCA board of directors, and a strategic advisor to the Northside Achievement Zone.

Don Gloeckler – EVP, Chief Research Officer, ARF

Don is EVP and Chief Research Officer of the ARF, joining in January 2012 after completing a 33-year career at The Procter & Gamble Company, where he held research management positions in the United States, Canada, and Japan. He has been co-chair of the ARF Research Quality Forum and a member of the TrueSample Quality Council. He is currently a member of the board of directors of disABILITYinsights, a non-profit organization that studies and represents the needs of persons with disabilities. Previously, Don was a member of the board of directors of the Media Rating Council, the board of directors and steering committee of the Nielsen Media Research Council for Research Excellence, and the advisory board for NielsenConnect. In 2006, he was recognized by Advertising Age as one of the magazine's Media Mavens. Don was born and raised in Ohio and holds an M.B.A. from The Ohio State University, a B.B.A. from the University of Cincinnati, and a certificate in Lay Pastoral Ministry from the Athenaeum of Ohio, Mount St. Mary's Seminary. He resides in Cincinnati with his wife, Linda. They have four children and one beautiful granddaughter.

Natasha Hritzuk – Senior Global Insights Director, Microsoft Advertising

Natasha is the senior global insights director for Microsoft Advertising. She came to Microsoft from General Mills UK & Ireland where she was head of Category and Consumer Insights. At General Mills, Natasha ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives, including communications development and execution, new product development, consumer and shopper targeting, and category visions. Prior to General Mills, Natasha worked for Wirthlin Worldwide, a communications and branding research agency, in both the London and New York Offices. Natasha has a Ph.D. in political behavior and psychology from Columbia University.

Charles Kennedy – SVP, Research, ABC Television Network

Charles Kennedy, an 18-year television research veteran and a social trends expert, is Senior Vice President, Research, for the ABC Television Network. In this position Mr. Kennedy leads all of ABC's research activities, includingratings analysis and forecasts, brand and program primary research, and support for sales, marketing, syndication and affiliate strategies. He also focuses on cross-platform consumer behavior and additional digital, advertising and marketing initiatives by utilizing Disney’s Ad Lab, a state-of-the art research facility studying the emotional drivers of audience behavior. Previously, Kennedy worked at DYG Inc., a market research firm specializing in social trends, as Senior Vice President. Prior to that, Mr. Kennedy spent 12 years in research at the Fox Broadcasting Network.

David Krajicek, Ph.D. – CEO, GfK Custom Research North America

A seasoned marketing consultant and executive with over 20 years of experience, David is currently chief executive officer of GfK Custom Research North America, part of the GfK Group and one of the world's largest research companies. He was appointed to this role in January 2012 and is responsible for running all facets of the business in the region. Joining GfK in 1995, David most recently held the position of co-president of Custom Research North America, where he was responsible for managing GfK's client consulting groups, a diverse set of sector experts and research industry thought leaders who provide research and consulting services to a wide variety of companies. David also held leadership roles in the region's Business and Technology sector and Brand & Communications practice. Prior to joining GfK, David served as a senior consultant for the North Bay Group, a management consulting company, and was an analyst at Southern California Edison, a large investor-owned electric utility in California. David also taught statistics and cognitive psychology at Pomona College in Claremont, California. David holds a B.A. from the University of California, San Diego, and an M.A. and Ph.D. from the Claremont Graduate University.

Hod Lipson - Associate Professor of Mechanical & Aerospace Engineering and Computing & Information Science, Cornell University

Kristin Luck – President, Decipher

As president, Kristin Luck serves as Decipher's brand evangelist. Kristin's diverse background includes a strong technical knowledge of online research systems and new product development, combined with traditional research experience. Kristin was one of the original pioneers of the multi-media online research business over ten years ago when she joined ACNielsen to assist in the development of proprietary capabilities for testing full screen video and other multi-media materials securely online. As the co-founder of OTX (Online Testing Exchange), Kristin Luck built and managed the operational and client management infrastructure for a start-up online market research firm that became the fastest growing research company in the U.S. in 2002 and 2003 (Advertising Age, Honomichl Report). OTX was acquired in January 2004 by Zelnick Media Group and Pilot Group for $30MM, and again in January 2010 by Ipsos for $65MM. Kristin left OTX in December 2005 to start Forefront Consulting Group, a research services consulting firm. Forefront was acquired in June 2007 by Decipher.

Along with establishing operational infrastructures firmly rooted in traditional market research methodologies, Kristin has helped blaze a new paradigm for online research tools and data reporting and has infused traditional corporate planning and product development with a bold usage of new and developing technologies and research methods. The result has been the creation of world class research and development teams that specialize in innovative research solutions combined with cutting edge technologies. Kristin is a regular speaker at industry conferences and a columnist for Research Business Report where she explores emerging research methods. She's a 2010 recipient of the American Marketing Association's 4 Under 40 Award and a 2010 Stevie Awards finalist, and was recently named to Oregon's Accomplished Under 40. Kristin has been an instructor at UCLA since 2001 and a guest lecturer at SUNY Albany, where she has taught courses on global entertainment marketing and research. Kristin has over fourteen years of management experience in both domestic and international custom market and social science research with companies such as Oregon Center for Applied Science, Lieberman Research Worldwide, ACNielsen, and OTX.

Kimarie Matthews – Vice President, Social Web, Wells Fargo’s Digital Channels Group

Kimarie Matthews is vice president, Social Web for Wells Fargo’s Digital Channels Group. Her team leverages social technologies to further the personalized service Wells Fargo provides customers, including supporting customers in Twitter (@ask_wellsfargo), Facebook, and As online social communities continue to become a regular part of customers’ lives, she remains focused on developing and implementing programs that create ongoing, engaging conversations. For over 15 years, Kimarie has been a passionate customer advocate with a track record of creating programs that enable businesses to listen, engage with customers, and act to improve the customer experience. Prior to Wells Fargo, she was at Bank of America, Andersen Consulting (now Accenture) as well as Internet startups. She is a frequent speaker on customer experience and social media at conferences and business schools, including SXSW 2011 and Stanford GSB.

Robert Moran – Partner, Brunswick Group

Robert (Bob) Moran is responsible for leading Brunswick Insight in the Americas. He was previously president of StrategyOne’s US operations, Edelman’s strategic research consultancy. Prior to StrategyOne, Bob was vice president at Fabrizio, McLaughlin & Associates and began his career at Public Opinion Strategies.

He is a published thought leader and frequent speaker on trends in the market research industry. His recent publications include authoring the final chapter in Leading Edge Marketing Research; 21st Century Tools and Practices.

Robert sits on the board for the Mid-Atlantic Chapter of the Marketing Research Association (MRA). He is on the board of MENSA International’s Marketing & Product Advisory Committee (MPAC). He is also a member of the World Future Society.


Ryan Polley – VP, Corporate Development, comScore, Inc.

Ryan Polley is vice president of Corporate Development at comScore, Inc. Formerly, he was chief operating officer of AdXpose, which was acquired by comScore in August 2011. Previously Ryan was president of Dragon Media Online, Inc. and Don’t Blink Media. Before this he was director of partnerships at Classmates and senior manager of international development at RealNetworks. Ryan received a B.A. in international studies from the University of Washington.

Eric Rasmussen – VP, Consumer Insights, Groupon

Eric has been involved in market research since the early ‘90s, and spent years in television programming before becoming an early pioneer in market research for the Internet (dial-up era). As the Internet evolved, he joined in the late ‘90s to create a research department and help develop the little known concept of paid search and sponsored listings. After evolved into and was purchased by Yahoo, Eric transitioned over to run research for the multifaceted Yahoo Media Group (Yahoo Sports, Yahoo Movies, Yahoo News, Yahoo Finance, Yahoo Health, Yahoo Games, etc.). Eric left Yahoo to run research at eBay, where he increased his feedback points from zero to 200. He then moved to to create a research department and help guide the Shutterfly brand to a lead position in the photo market. Eric left Shutterfly over a year ago to create a research department at Leading all research at Groupon (U.S. & 50+ countries), Eric is bringing market research insights to a company moving at the lightning speed.

Andrew Reid – Founder, President, & Chief Product Officer, Vision Critical

Andrew is the founder, president, and chief product officer of Vision Critical, responsible for the technology functions of R&D and IT. He started Vision Critical in 2000 to grow the market research industry by utilizing the web and helping companies use the research to make smarter business decisions. Reid was named on the Globe and Mails' Top 40 Under 40 for 2010 and is also an active member of the Young Presidents Organization (YPO). He sits on the Board of BCTIA (BC Tech Industry Assoc.) and is a member of the Strategic Advisory Council for the Variety Children's Charity. In the summer of 2011, Reid completed Stanford University's Executive Program.

Brad Smallwood – Head of Measurements and Insights at Facebook, Inc.

Brad Smallwood is head of measurements and insights at Facebook, Inc. Prior to joining Facebook, Brad was the general manager of Yahoo’s multi-billion dollar display advertising marketplace. With companies like Namezero, AllAdvantage and Revcube he developed a series of state of the art ad targeting and ad serving techniques. Prior to his transition to online, Brad was one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels and shipping.

Elayne Spinder – Market Research Director, Charles Schwab

Elayne Spinder is the market research director at Charles Schwab. She is a seasoned market research and customer insights professional with 22 years of experience in the healthcare, financial services, and telecommunications industries. She has a broad range of experience in both B-to-C and B-to-B research. Her expertise includes brand health management and tracking, development and maintenance of customer satisfaction programs (including Net Promoter (NPS) programs), new product development testing, ad/copy and message testing, segmentation, social media strategy and tracking, and product/pricing demand assessments.

Jonathan Steuer – Senior Vice President, Product Strategy & Business Development, TRA-TiVo

Jonathan has been actively involved in emerging media for nearly 20 years and has been an innovator in media research for over a decade. He joined TRA as part of TiVo’s acquisition of the company in July 2012. He started working at TiVo in December 2011 as vice president of Product and Business Development for the Audience Research and Measurement group, where he worked to expand and update TiVo’s groundbreaking Stop||Watch and Power||Watch audience measurement products.

Prior to TiVo, Jonathan managed the design and deployment of the AT&T AdWorks/comScore crossmedia research effort. In 2009, he co-founded what is now Aerify Media, a digital media buying platform (DSP) and from 2005–2008 he built and managed the Media/Entertainment/Technology practice at Iconoculture, a future-focused consumer insights and advisory firm. In 2003, Jonathan founded Anonymous Media Research, where he developed patented single source cross-media audience measurement tools based on audio fingerprinting/pattern matching technology (U.S. patent 8,296,791; others pending). Jonathan holds a Ph.D. in communication theory and research from Stanford University and an A.B. in philosophy from Harvard College.

Alice K. Sylvester – Chief Operating Officer, Media Behavior Institute

Alice K. Sylvester is COO of Media Behavior Institute. She is also a partner in Sequent Partners, a New York-based brand and media metrics consultancy. Prior to joining Sequent Partners in 2008, Alice held a variety of positions in research and planning at several major advertising agencies. Most recently, she was Senior Vice President, Account Planning Director at DraftFCB. Other agencies for which she has worked include Young & Rubicam Inc., (Director of Brand Insights) Leo Burnett, (Director of Brand Economics) J. Walter Thompson (Media Research Director) and Tatham-Laird & Kudner (now Euro Tatham RSCG). Ms. Sylvester has a diverse interdisciplinary background in media research, brand research and account planning.

Over the years, Alice has consulted on many of the United States' largest advertisers. She is a past Chairman of the Board of the Advertising Research Foundation, and a member of the Editorial Review Board of the Journal of Advertising Research. She has chaired the "David Ogilvy Awards for Research Excellence" and the "Emotional Response to Advertising" committees of the ARF. Alice is also co-author of Advertising and the Mind of the Consumer, published in 2000 by Allen & Unwin and Kogan Page.

John Thorpe – Group Strategy Director & Associate Partner, Goodby, Silverstein & Partners

Originally from Yorkshire in the North of England (think of the movie The Full Monty and you have the right place and the original accent), John graduated from Oxford University with a non-vocational degree in English. He began work in advertising almost by accident, with a brief stint as a desk researcher at a soon to be bankrupt agency, before transferring to the Planning department of Collett Dickenson Pearce and Partners in London, where he worked from 1985 to 1988.

John then took time out from advertising to work at the Institute of Contemporary Arts in London. Following near starvation, he returned to advertising at Wight, Collins, Rutherford, Scott, was promoted to the main board of the agency, and worked on a number of international and pan-European accounts, including Parker Pens, Diageo, Bass Brewery, and Visa.

He “went west” and moved to the U.S. in 1994, joining Goodby, Silverstein & Partners in San Francisco. He became an associate partner in 1999 and director of the brand strategy group in 2006. His work has covered the spectrum from Netflix to Chevrolet to Motorola, eBay to Foster Farms, and from Adobe in San Jose to The Commonwealth Bank of Australia in Sydney. He lives happily in San Francisco with his partner, plus the requisite dog and cat. He has no desire to write a book about the 24 immutable laws of advertising, brands, or branding. And don’t mention The Full Monty—it’s a touchy subject.

Pranav Yadav – CEO, Neuro-Insight US Inc.

Pranav Yadav is the CEO of Neuro-Insight US Inc. Prior to joining Neuro-Insight, Pranav worked at the New York office of ReD Associates, a global leader in innovation strategy consulting. At ReD, he gained a breadth of experience across industries and functions—market entry strategy for a global high-tech giant, a cutting edge initiative to design the blueprint for a sustainable city of the future in Europe, and a strategy to redefine the world of organized gaming for a leading entertainment group.

Prior to ReD, Pranav was part of the elite Structured Equity Derivatives group at Goldman Sachs, New York. He was part of the core team that established and developed the retail structured notes business in the U.S. Pranav graduated from Carleton College with degrees in mathematics, physics, and economics and did his schooling in India and Singapore. He lives in New York and loves traveling.



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