The ARF’s How Advertising Works™ original research helps our members to drive greater business impact through more effective advertising and consumer insights. Following on from our hugely successful 2016 initiative, unveiled at Re:Think in March 2016, we’re excited to announce our next phase – three new initiatives that expand on the insights of our 2016 breakthroughs.
You have the opportunity to join us in our next phase of this foundational work by conducting original research. To be considered, please download the RFPs for one (or more) of the three initiatives below. You can send your completed RFP(s)s by email to the designated ARF researcher below.
Creating Effective Mobile Advertising
Key question: What are the most impactful ways to create valuable mobile advertising that doesn’t disrupt the consumer experience?