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Candidates for a Great Mind Award can be nominated in one of seven award categories.
For development of the most innovative research ideas
The ARF believes that research must become innovative to respond to the new questions that marketers are asking as the media and marketing landscape undergo fundamental and permanent change. This award goes to the individual (or team) who, over the past year, has created and proven the impact of innovative new methods based on inventiveness, analytics, and/or harnessing technology.
Recognizing the next generation of research stars
Where will the next generation of thought leaders and impact players in the research profession come from? This award recognizes those who, in their first seven years of professional experience, have stood out by their contributions and young leadership. This award recognizes an exceptional contribution over the past year from a young researcher that suggests a potential for a future of greatness.
For outstanding service to the ARF
The ARF exists to serve the industry and does so based on the hard work and commitment of industry leaders who all have “day jobs”. This award is for individuals who rise above the daily fire drills and find a way to contribute in a lasting way to the ARF and therefore to the industry.
For exemplary service to the ARF in the role of Member Ambassador
The ARF to nominate the Member Ambassadors.
For those who have made lifetime contributions to the industry and to the ARF
In recognition of significant contribution to excellence in research
The 2012 category is Quality Qual: Advances in Qualitative Research. This award is given to the person or team who implements a research study that incorporates one or more new and innovative qualitative research techniques, and who shows that this research has been effective in driving high-quality advertising and marketing communications. The award will be judged by an ARF-recognized panel of experts in the field of advertising and communications research.
In the ever-changing, fast-paced corporate world, marketing researchers must be able to think on their feet and bring innovative ideas to address emerging business problems. This competition is designed to give student researchers a chance to test their marketing knowledge by designing and executing a research project that addresses a critical issue weighing on marketers’ minds daily. For more details about this award and to download an entry form, please click here!