2010 ARF Great Mind Awards

2010 Great Mind Awards

The ARF honored outstanding research minds in the industry – rising stars, research innovator and important contributors to the field.

The Great Mind Awards program consists of four award categories:

  • Innovation Award, for individuals that have developed innovative research ideas in terms of methodology, theory, service and solution.
  • Rising Star Award, for researchers who have less than 7 years experience, and whose contributions during the last year marked the individual as a researcher with potential for future greatness.
  • Member Recognition Award, for individuals who made an outstanding contribution to the ARF in the prior year.
  • Lifetime Achievement Award, for those who have made lifetime contributions to the industry and to the ARF.

Now in its fifth year, the ARF Great Mind Awards continue to recognize notable individuals who have truly made a difference to the advertising research industry. Awards are presented at a lunch reception held during Re:think: The Annual ARF Convention.

Great Mind Award Finalists

Arun Ramaswamy – The Nielsen Company
Edward Hunter – Loop Analytics, LLC
Tracey Scheppach – VivaKi
Shelley Zalis – OTX

Rising Star
Amy Fayer – Dynamic Logic
Dan Pickerel – Kraft Foods
Devra Jacobs – Innerscope Research
Jennifer Okula – Dynamic Logic
Jon Gibs – The Nielsen Company

Member Recognition
Britta Ware – Meredith Corporation
Leigh Benatar – Brand Keys, Inc.
Patti Wakeling – Unilever
Pete Blackshaw – The Nielsen Company

The Great Mind Awards are made possible through the continued sponsorship of Harris Interactive.


2010 Great Mind Awards


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