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This award was presented to the following individuals who have developed innovative research ideas – methodology, theory, service and solution.
John Hallward – Ipsos-ASI
Gold – John Kearon – BrainJuicer
Silver – Ali Moiz – Peanut Labs
Silver – Simon Davies – M:30
Bronze – Helen Katz – Starcom MediaVest Group
Bronze – Sandy Eubank – OMD
Laurent Flores – CRM Metrix
Esther “E.T.” Franklin – SMG Multicultural
Ann Green – Millward Brown
Tim Kelsall – Millward Brown
Jim Kite – MediaVest
James Lamberti – comScore
Chris Maier – Dynamic Logic
Patrick Moriarty – OTX
Melissa Mullen – 20th Century Fox
George Pappachen – Dynamic Logic
Amy Shea – Brand Keys
Dan Stubbs – MediaVest
Radha Subramanyam – The N/Nick
Brian Wahlberg – Research International
Kirk Ward – Research International
This award was given to the following researchers who have less than 7 years experience, and whose contributions during the last year marked the individual as a researcher with potential for future greatness.
Lisa Cavanaugh - GfK
Gold – Luiz Duarte – Tivo, Inc.
Silver – Jody Ayers – Wal-Mart Stores, Inc.
Bronze – Todd Kirby – Spark Communications
Ashmeed Ali – OTX
Laura Bernstein – IAG Research
Heather Evans – Keller Fay Group
Katherine Laine – Research International
Kara Manatt – Dynamic Logic
Surag Patel – comScore
Jake Raroque – comScore
Pixie Seth – Horizon Media
Dan Stubbs - MediaVest
Awarded to individuals who made an outstanding contribution to the ARF in the prior year. From above-and-beyond duty to providing pro-bono services, these are members who have made significant contributions to the success of the ARF and the industry.
Erwin Ephron – Ephron Consultancy
Tim Brooks – Lifetime TV
Artie Bulgrin – ESPN
Burtch Drake – AAAA
Dr. Tom Evans – ESPN
Steve Fredericks – TNS
Bill Harvey – TRA
Jack Loftus - Nielsen
Kathi Love – MRI
Brian McAndrews – aQuantive
Jessica Pantanini – Bromley
Marissa Sison - GfK
Jack Wakshlag – Turner
Phyllis Woolley Roy – Genentech
Paul McClean – Millward Brown
Debbie Solomon – MindShare
Associate Director, GM Planworks
Alima receives this award based on her role as a team player and research innovator as well as her exemplary work ethic. Alima’s credits include coordinating a research and development study for GM to assess the role and impact of TV media context on advertising performance. For this project, she turned a previously untested proprietary methodology into reality, assisting the development of complex methodology, tracking the work across multiple offices, and monitoring and profiling dozens of commercials in multiple languages.
Renetta McCann, the CEO of Starcom MediaVest Group said of Alima, “She is not only a highly competent researcher and interpreter of data, but also a deft project manager. She exudes a maturity and strength of character that makes her universally respected by those who work for her and with her, as well as those who are fortunate enough to manage her growth and development.”
Director of Cross Media, Millward Brown
Robert’s success is demonstrated in the key role he has played at Dynamic Logic and Millward Brown in the development and execution of cross media research. He has implemented new methodologies, including the addition of new forms of frequency analysis for cross media research. And, he has helped to develop brand new methodologies and tools that were adopted as the standard within Dynamic Logic.
Robert is adroit at training other researchers, serving as a methodological expert for colleagues and clients, and he has helped to mentor new researchers within his organization.
COO, The Keller Fay Group
We honor Brad for his innovation in the emerging arena of Word of Mouth. Brad, together with Ed Keller, is the principal designer of the first broad-based audience research system for word of mouth. The system he designed measures consumer word of mouth conversations about brands and systems on a total population basis. It measures both offline as well as online word of mouth, and it measures not only what “speakers” are saying, but also what impact their words have on the “listeners” and their brand perceptions. His new system has been used by clients in a number of industries and has been cited prominently in industry publications.
Director, U. S. Research & Communication Insights, OMD
Engagement is a significant issue that the ARF is addressing through a variety of means. Sandy has made substantial theoretical and empirical contributions to the topic, especially on media engagement. She directed a large study that provided clear insights on the nature of how Engagement in the media context varies and the interaction between the ad and the media context. The results of her study supported the idea that most of today’s Engagement measures appear to load onto one factor in a factor analysis. This is an important first step in coming to grips with the many different potential ways that Engagement in media can be defined.
Professor, Southern Methodist University.
We celebrate Alice for her extraordinary contribution to knowledge on the potential for United States public diplomacy. Alice systematically, dispassionately and innovatively evaluated a controversial public diplomacy campaign developed for the State Department’s Shared Value Initiative. This was a campaign to reach Muslim countries shortly after September 11th. She applied standard ARF metrics and evaluation to a new field of study and, through advertising research, effectively challenged conventional wisdom in such non-advertising areas as warfare, conflict prevention, and propaganda. Her results reopened the possibility that advertising could be used as an effective tool of soft power in the fight against terrorism. Her research has initiated widespread dialogue and has been presented at industry associations as well as to the U. S. Congress.
President, Brand Keys
Robert receives this award based on his contribution to the industry in the area of consumer loyalty and engagement. Robert’s development and validation of a research model that can accurately measure and predict shifting consumer values has provided solid leadership on loyalty research to the industry. In addition, he has developed and validated an application that measures the engagement in media brands and their effect on brand messages. His model bridges the elusive “marketing ROI” measurement gap and his data is proven to highly correlate with sales and profitability.
CMO, The Marketing Arm
Dan serves as the Chair of the ARF Experiential Marketing Council and has been a key player in the development and execution of the ARF’s Event Engagement Study. Without his dedication and passion, the ARF would not have been able to effectively leverage the companies contributing to the study nor have been able to advance it as far as it has gone to date.
EVP, Research, Lifetime TV
Tim is also the Chair of an ARF Council. He leads the Video Electronic Media Council and over the last year has held Council meetings that consistently break the record for attendance. Tim’s focus on insuring that the ARF offers its members an opportunity to shed light on all key issues has led to standing room only sessions.
EVP, Member Services, AAAA
Mike has provided exceptional leadership on the MI4 committee and strong commitment to and partnership with the ARF.
EVP, Chief Strategy Officer, Campbell Ewald
David has served on the ARF Board of Directors and dedicated himself to providing excellent counsel, support and insight.
President & Owner, WBEB-FM
Jerry served as a member of the ARF Board of Directors and provided the ARF with strong support.
Chairman Emeritus, Ipsos-ASI
Gerry has dedicated countless hours to the ARF as the 2007 Chair of the Ogilvy Awards program. Gerry offered strategy review and helped with program execution. He has been available to help us review materials, and encourage entries. His leadership helped us to make this year’s program an outstanding success.
President & CEO, Arbitron
Steve has offered the ARF counsel not only as a member of the ARF Board of Directors, but also as a member of its Executive Committee. His knowledge of the industry and his leadership have helped the ARF continue to grow.
Senior Partner, Director of Consumer Research, Ogilvy & Mather
Karen has served a triple role for the ARF. She has proven to be a thoughtful, generous member of the Board of Directors, helped to support the 2007 Ogilvy Awards program as a member of its Advisory Committee, and has served as the co-chair of the Advertising Effectiveness Council.
President, Research & Media Development, NBC
Alan has offered dedicated leadership and commitment to the ARF as a member of our Board of Directors. He has consistently made himself and other members of the NBC family available to help the ARF.
Joseph C. Wilson Professor of Business, Harvard Business School
Jerry has served as the ARF’s “spiritual leader” on co-creation and Engagement. With his support, thoughtful contributions and inspiration, the ARF has been able to lead the industry on this very important issue.
Associate Research Director, IAG Research
President, Moskowitz Jacobs Inc.
Senior Vice President, Chief Research Officer, Nielsen Media Research
Dr. Tom Evans
Senior Vice President, Research, ABC Radio Networks
Director, Research MSN
Vice President, Product Intelligence & Development, Longwoods International
Senior Vice President, Account Planning Director, Foote Cone and Belding