2009 Industry Leader Forum Platinum Profiles
 

2009 Industry Leader Forum Platinum Profiles

Millward Brown

Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions – both qualitative and quantitative – Millward Brown helps clients build strong brands and services. Millward Brown has more than 70 offices in 44 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Millward Brown Precis (PR measurement practice), Dynamic Logic (the world leader in digital marketing effectiveness), and BMRB (public sector, media and market research). Millward Brown is part of Kantar, WPP's insight, information and consultancy group. For more information, please visit www.millwardbrown.com.

Green
Ann Green, Senior Vice President, Marketing Solutions
leads Marketing Solutions at Millward Brown, one of the world's leading research agencies, and experts in advertising effectiveness, marketing communications, media, and brand equity research.

Her primary focus is on developing research solutions to help leading marketers build, grow and manage their brands. Ann has been instrumental in expanding Millward Brown’s communications offerings to include research tools for exploring both strategy and early creative development. She brings a unique research perspective in that she has had the opportunity to work extensively with both traditional and emerging media throughout her career.

Prior to her current role, Ann was a vice president in client service at Millward Brown and has worked with marketers such as Procter and Gamble, Levi Strauss & Co., Bristol-Myers Squibb, Dunkin’ Donuts and Ferrero USA. She has also been responsible for new product innovations in North America, including identifying client needs, building relationships with third-party partners and exploring technology advancements.

Ann is an Interactive Council member of the Advertising Research Foundation (ARF) and is on faculty at Columbia University in New York. Ann's work has been published in Forbes, Critical Mass and AdMap and she is quoted regularly in leading industry publications including AdWeek, Advertising Age, Crain's Chicago Business and E-Commerce Times.

TNS

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

Blackshaw
Pete Blackshaw, EVP, Digital Strategic Services
, is a recognized expert in interactive marketing, word of mouth, and consumer understanding, who coined the term consumer-generated media (CGM). He currently runs the Digital Strategic Services group at Nielsen Online, focused on leveraging Nielsen’s online data sources to help clients manage their online reputations, grow brand advocacy and leverage CGM.

Pete is a co-founder of the Word-of-Mouth Marketing Association, WOMMA, and he authors a bi-weekly column on digital marketing strategy targeted to CMOs for Ad Age. Pete is frequently quoted in major publications, including the Wall Street Journal, New York Times, Advertising Age, and USA Today. He authors several personal blogs, including www.consumergeneratedmedia.com, www.hybridbuzz.com and www.tresbebes.com and is author of the recently released book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.

Previously, Pete served as Chief Marketing Officer of Nielsen BuzzMetrics and was, before that, at P&G where he led online advertising development, online issues/rumor management, online sampling, database marketing and consumer word-of-mouth behavior initiatives. He also co-chaired and organized the P&G-sponsored Future of Advertising Stakeholders Summit (FAST-Summit). Pete holds a B.A. from the University of California at Santa Cruz and an M.B.A. from Harvard Business School.

Overview

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ARF Industry Leader Forum: Six Signals of Listening

Pete Blackshaw of Nielsen Online summarizes key highlights from his presentation at the New York Industry Leader Forum
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