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January 27th, 2009 • Bently Reserve, San Francisco
Tap into the flow of consumer conversations and behavior. Hear how it is changing existing approaches to research. Learn how to impact your marketing and research. Leave with not only knowledge, but tools.
On October 29th, over 200 research and marketing leaders assembled in New York and the way they thought about research was transformed. This sold-out event illustrated the industry opportunities as listening redefines the future of research.
88% of New York respondents said that they would recommend the event to their colleagues.
“The good people at The ARF are enthusiastic about changing research into listening – and the goal of listening is to make people’s lives betters. We need this kind of transformation to regain trust in our organizations and return to a time of economic stability. A great beginning. A movement I want to be a part of.”
“It’s exciting that the industry is finally embracing “listening” as a powerful new means to gain insight and complement traditional research. The event provided a great introduction to what’s being done successfully already to get everyone thinking about next steps.”
“Helped change my worldview about the state of research and where we are headed ...”
The transformation continued in San Francisco on January 27th:
If you couldn’t attend the New York or San Francisco meetings, or just learned about them, you can still take advantage of the insights and learning from a stellar array of Industry Leaders by purchasing access to the complete videos from both sessions.
Learn more and order video »
Pete Blackshaw of Nielsen Online summarizes key highlights from his presentation at the New York Industry Leader Forum