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Please contact Member-Info@thearf.org to learn more about ARF membership.
The ARF is the industry’s best platform for marketing research knowledge, networking and advice.
We provide members with unprecedented opportunities to share information and to learn about the newest methodologies and findings in research. ARF membership includes:
ARF Forums are open to all corporate employees for participation in person and/or through Webex, an easy at-your-desk engagement. Forums are industry leading presentations and discussions which often meet quarterly.
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Unlimited calls to the world class, on-demand Knowledge Center help your people answer immediate questions, find urgent data, and prepare winning presentations. The ARF PowerSearch tool enables members to easily access nearly 60,000 documents.
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Big issues that are critical to the advancement of the practice of advertising get addressed at the ARF. Members have the opportunity to participate directly in the major initiatives we lead each year. Members also have advance access to findings, as well as personalized advisory services on applying the findings to your business.
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All company employees receive special discounted rates to the ARF Annual Re:think Convention, the ARF Audience Measurement Symposium, ARF Workshops and more!
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Member Representatives and all company employees receive free registration to each ARF Webcast. Webcasts are typically offered about once a week. Members can give a webcast for half price.
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Corporate Membership includes up to 15 free subscriptions of the ARF’s JAR delivered directly to the names designated by the Member Representative. Industry Leader Members may also take advantage of a 50% discount on a full page ad in the JAR.
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The ARF Store is a valuable resource that includes white papers, research reports, ARF books, On Demand presentations, and more.
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Plus: A number of premier-valued services, tailored to your company’s needs, such as advisory services, and on-site reviews and workshops. For Industry Leader Members, the expertise of the ARF’s Chief Research Officer is a call or a click away. Advice on a current campaign, evaluating a methodology, selecting appropriate metrics, or a specific acute need, the independent expertise of the ARF will help you reduce uncertainty and succeed.