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February 2017

Winter Leadership Lab

February 23 • 8:00am10:00am
The ARF,
432 Park Ave South
New York, NY 10016 United States

DMP.  DSP.  CTR.  RTB.  SEO.  UGC.  Just some of the crazy alphabetic combinations of jargon you see everywhere. So how do you get up to speed in the world of Ad Tech?ARF’s Leadership Lab can help.  Join us this winter as we make sense of the acronyms, and give you the tools to make the complicated Ad Tech world simple. We’ll start with the principles of the Ad Tech landscape, tackle the in’s and out’s of how Ad Tech works,…

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March 2017

The Ad Testing Revolution will not just be Televised – it will also be Socialized

March 1 • 1:00pm2:00pm
via Webcast

Join the AT&T Advertising Research Director and the CEO of Kantar Added Value NA, as they take you through the mobile and social revolution that is transpiring and the next generation of advertising insights all brands need to know to be successful in this new world.With the steady rise of Millennial cord cutters and digital ad blockers, one of the only ways advertisers can effectively reach people is via social media platforms. But how do you determine if your content…

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The Reality of Virtual: Learning from Leaders

March 1 • 5:30pm9:00pm
Samsung837,
837 Washington Street
New York, NY 10014 United States

ARF Young Pros: The reality of virtual: Learning from leadersWhen: Wednesday, March 1st | 5:30-9:00pm ET Where: Samsung837 - 837 Washington Street, New York, NY Agenda:5:30-6:30pm Drinks, apps, networking, hands-on demos of Samsung’s latest VR products6:30-8:00pm Hear from leaders in the VR space as they share share cutting-edge developments and case studies.Speakers include: Varun Shetty – Director, Strategy and Business Development, The New York TimesBachir Zeroual – Head of VR Marketing, Samsung Electronics AmericaAdditional speakers TBA8:00-9:00pm Show floor open house! Explore…

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Winter Leadership Lab

March 2 • 8:00am10:00am
The ARF,
432 Park Ave South
New York, NY 10016 United States

DMP.  DSP.  CTR.  RTB.  SEO.  UGC.  Just some of the crazy alphabetic combinations of jargon you see everywhere. So how do you get up to speed in the world of Ad Tech?ARF’s Leadership Lab can help.  Join us this winter as we make sense of the acronyms, and give you the tools to make the complicated Ad Tech world simple. We’ll start with the principles of the Ad Tech landscape, tackle the in’s and out’s of how Ad Tech works,…

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Establishing Drivers of Brand Preference Choice

March 8 • 1:00pm2:00pm
via Webcast

Learn about the top drivers that consistently improve brand preference and therefore financial performance over time.  Meta-analysis of over 10,000 participant-provided concept, ad and campaign evaluations has established direct linkages between brand marketing decisions and the resulting changes in brand strength. Speaker Frank Findley – MSW.ARS Research/MASB Brand Investment & Valuation Project Team  

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Chicago Young Pros: MediaScience Lab Tour

March 9 • 5:45pm8:30pm
Media Science Lab,
Chicago, IL United States

Chicago Young Pros are invited to attend an exclusive tour of the state-of-the-art MedaScience Lab in downtown Chicago. Following our 2015 preview while the Lab was finishing up construction, this is a chance to see the lab fully operational! Built from the ground up, it features state-of-the-art technology and design, including over 42 NeuroQube™ stations, simulated living room environments and advanced, next generation focus group facilities. Hear from Lab Director Dr. Lindsey Streamer and learn the latest from the exciting…

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The ARF Annual Conference 2017

March 20March 21
Hilton Midtown

Insight Changes Everything The ARF Annual Conference, (aka Re!Think) is the destination for the world’s insights, analytics, and marketing leaders providing unparalleled discovery, networking, and inspiration. Gain first hand access to carefully curated and original research—these actionable truths will meet today’s challenges.  

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ARF David Ogilvy Awards

March 20 • 6:30pm11:00pm
New York Hilton Midtown,
1335 Avenue of the Americas
New York, NY United States

The ARF David Ogilvy Awards celebrate the critical role of insights that inspire great advertising.Our finalists showcase groundbreaking campaigns through innovative use of social media, mobile, reinventing traditional media, cross-platform, big data, new audiences, transformation, and impact on the world.The Award ceremony will take place Monday, March 20, 2017, during The ARF’s Annual Conference.

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ARF Innovators A-List & Innovators Workshop

March 21 • 12:30pm3:30pm
Hilton Midtown

Is your organization struggling with innovation and finding new solutions? Are you overwhelmed by the opportunities out there?The ARF Innovators A-List and Innovators Workshops are a way to make sense of it all and give you a competitive advantage. It’s the first event in a new, year-long initiative.Join us March 21 in NYC for our premier event 12:30-3:30pm ET:Be among the first to meet the class of 2017 ARF A-List Innovators ARF A-List Innovators are vetted companies, with disrupted solutions ready…

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Young Pros at the ARF Annual Conference

March 21 • 3:45pm7:00pm
New York Hilton Midtown,
1335 Avenue of the Americas
New York, NY United States

ARF Young Pros are invited to join the membership on 3/21 for an afternoon of leadership-themed sessions and discussion during the ARF Annual Conference in NYC. Attend the full afternoon beginning at 3:45pm, OR come for the 5:30-7:00pm special Young Pros session.When: Tuesday, March 21st, 3:45-7:00pm (5:30-7:00pm for YP-session only) Where: New York Hilton Midtown Hotel, 1335 Avenue of the Americas (btwn 53rd and 54th streets)3:45–5:00pm Inspiration for Innovation and Impact Three industry innovators from Twitter, Unilever and Symphony AM…

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