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January 2017

Winter Leadership Lab

January 26 • 8:00am10:00am
The ARF,
432 Park Ave South
New York, NY 10016 United States

DMP.  DSP.  CTR.  RTB.  SEO.  UGC.  Just some of the crazy alphabetic combinations of jargon you see everywhere. So how do you get up to speed in the world of Ad Tech?ARF’s Leadership Lab can help.  Join us this winter as we make sense of the acronyms, and give you the tools to make the complicated Ad Tech world simple. We’ll start with the principles of the Ad Tech landscape, tackle the in’s and out’s of how Ad Tech works,…

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February 2017

The “Hangover Effect”: How Political Advertising Poisons your Brand

February 1 • 1:00pm2:00pm
via Webcast

When it comes to advertising your brand will be known by the company it keeps... and it seems you don’t want your brand fraternizing with a political crowd.New research by J. Walter Thompson and Forethought reveals how brands and advertising investment is damaged when advertising runs in the company of political advertising.  We call this  “The Hangover Effect”, impacting consumers rationally and emotionally.  This is certainly a cautionary tale.Mark Truss, Global Director of Brand Intelligence, J. Walter Thompson and Michael…

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Winter Leadership Lab

February 2 • 8:00am10:00am
The ARF,
432 Park Ave South
New York, NY 10016 United States

DMP.  DSP.  CTR.  RTB.  SEO.  UGC.  Just some of the crazy alphabetic combinations of jargon you see everywhere. So how do you get up to speed in the world of Ad Tech?ARF’s Leadership Lab can help.  Join us this winter as we make sense of the acronyms, and give you the tools to make the complicated Ad Tech world simple. We’ll start with the principles of the Ad Tech landscape, tackle the in’s and out’s of how Ad Tech works,…

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Women In Analytics: Storytelling

February 2 • 1:00pm4:30pm
84.51,
100 West 5th Street
Cincinnati, OH 45202 United States

Storytelling: From Insights to Impact Effective storytelling means sharing the right story and delivering it in the right way. How do you decide what is indispensable and what is insignificant? How do you best hone your message for impact and relevance? Join us for the afternoon of February 2 at 84.51's offices in Cincinnati for a storytelling workshop. Take away best practices for message tracking your story, hear success case studies and practice your skills. Featured Speakers Katie Waterson –…

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The Blocked Web:  Blessing or Curse?

February 7 • 2:00pm5:00pm
The ARF,
432 Park Ave South
New York, NY 10016 United States

We know consumers are blocking ads, and the trend will continue.  We’ll revisit the motivations, but then dive deeper into whether this actually presents an opportunity for consumer, publishers, and marketers.  Does the blocked web create options for publishers and marketers to communicate directly with those consumers who want to talk with them?  It changes the paradigm of the cluttered digital ad space, and instead says, let’s have a one-to-one engagement.  Here’s content you might find interesting, here are some…

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Maximizing Your Marketing Budget

February 8 • 1:00pm2:00pm
via Webcast

Maximizing Your Marketing Budget: New Resource for Media Research and Case StudiesFeatured SpeakerElissa Moses - CEO, Ipsos Neuro & Behavioral Science Center  

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Winter Leadership Lab

February 9 • 8:00am10:00pm
The ARF,
432 Park Ave South
New York, NY 10016 United States

DMP.  DSP.  CTR.  RTB.  SEO.  UGC.  Just some of the crazy alphabetic combinations of jargon you see everywhere. So how do you get up to speed in the world of Ad Tech?ARF’s Leadership Lab can help.  Join us this winter as we make sense of the acronyms, and give you the tools to make the complicated Ad Tech world simple. We’ll start with the principles of the Ad Tech landscape, tackle the in’s and out’s of how Ad Tech works,…

Find out more »

ARF Event January 18, 2017 – Leading with Multicultural

February 13 • 8:00am5:00pm

The ARF held an event on Multicultural in Advertising in Los Angeles on January 18, 2017 at Nestle’s offices. Here are some key insights and takeaways from some of the speakers:We collect inputs at the DMA level, which allows for modeling of multicultural efforts and comparison of performance. Overall, the Hispanic efforts have done as well as general market efforts. – Robert Reyes, NestleA Total Market Approach should start with an agnostic assessment of total market from a business opportunity…

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Winter Leadership Lab

February 16 • 8:00am10:00am
The ARF,
432 Park Ave South
New York, NY 10016 United States

DMP.  DSP.  CTR.  RTB.  SEO.  UGC.  Just some of the crazy alphabetic combinations of jargon you see everywhere. So how do you get up to speed in the world of Ad Tech?ARF’s Leadership Lab can help.  Join us this winter as we make sense of the acronyms, and give you the tools to make the complicated Ad Tech world simple. We’ll start with the principles of the Ad Tech landscape, tackle the in’s and out’s of how Ad Tech works,…

Find out more »

Winter Leadership Lab

February 23 • 8:00am10:00am
The ARF,
432 Park Ave South
New York, NY 10016 United States

DMP.  DSP.  CTR.  RTB.  SEO.  UGC.  Just some of the crazy alphabetic combinations of jargon you see everywhere. So how do you get up to speed in the world of Ad Tech?ARF’s Leadership Lab can help.  Join us this winter as we make sense of the acronyms, and give you the tools to make the complicated Ad Tech world simple. We’ll start with the principles of the Ad Tech landscape, tackle the in’s and out’s of how Ad Tech works,…

Find out more »
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