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March 2017

Optimizing Mobile Research: Speaking the Consumer’s Language

March 29 • 1:00pm2:00pm
via Webcast

Dive deeper in optimizing mobile survey design – how emojis and visual tools help make mobile surveys thumb-friendly.Featured SpeakersChris Bacon – EVP, Global Research Quality & Innovation, The ARFFrances Barlas – VP, Research Methods, GfK Custom Research NARyan Baum – Senior Research Strategist, FocusVisionZoe Dowling, PhD – Lead Research Strategist, FocusVisionRandall K. Thomas – SVP, Research Methods, GfK Custom Research NA  

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April 2017

Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile

April 5 • 1:00pm2:00pm
via Webcast

Join us as we show you how to make advertisers celebrate personal milestones on mobile.Speakers Greta Baisch – Measurement Lead Tech & Telco, Audience Insight, FacebookYini Guo – Audience Insights Analyst, Facebook  For more information on the Webcast Wednesday program, visit: ARF Webcast Program.

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Revenue Intelligence: Taking Marketing Attribution from Pipe Dream to Reality

April 12 • 1:00pm2:00pm
via Webcast

Today's marketers are responsible for more of the sales cycle than ever before, and with all the different data sources available how do you know what activities are really impacting revenue? Sure, you may know which emails are getting the most opens and which ads are getting the most clicks, but do you know what is actually influencing the sales cycle? That is where multi-touch attribution and Revenue Intelligence comes into play. By leveraging historical performance, machine learning, and predictive…

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Pivot to Streaming

April 19 • 1:00pm2:00pm
via Webcast

Check back for more information on this webcast.For more information on the Webcast Wednesday program, visit: ARF Webcast Program.

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May 2017

From the Front Lines: The State of Programmatic

May 3 • 1:00pm2:00pm
via Webcast

Check back for more information on this webcast.For more information on the Webcast Wednesday program, visit: ARF Webcast Program.

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July 2017

Mobile is the New Personal Primer for Beauty

July 19 • 1:00pm2:00pm
via Webcast

Check back for more information on this webcast.For more information on the Webcast Wednesday program, visit: ARF Webcast Program.

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August 2017

Inspiring Creative

August 9 • 1:00pm2:00pm
via Webcast

Check back for more information on this webcast.For more information on the Webcast Wednesday program, visit: ARF Webcast Program.

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