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February 2017

Digital Video Takes the Spotlight

February 23
The ARF,
432 Park Ave South
New York, NY 10016 United States

Today, driving greater business impact through more effective advertising means utilizing a digital video first strategy. Be inspired by neuroscience research into mobile brand receptivity as well as learnings on how to adjust the creative process to a mobile environment.Join us for a two hour ARF Genius Gem event, “Digital Video Takes the Spotlight,” on February 23 at The ARF office. Two highly rated call for content submissions, one by MediaBrix and the other by Facebook, will be presented along…

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March 2017

The Reality of Virtual: Learning from Leaders

March 1 • 5:30pm9:00pm
Samsung837,
837 Washington Street
New York, NY 10014 United States

ARF Young Pros: The reality of virtual: Learning from leadersWhen: Wednesday, March 1st | 5:30-9:00pm ET Where: Samsung837 - 837 Washington Street, New York, NY Agenda:5:30-6:30pm Drinks, apps, networking, hands-on demos of Samsung’s latest VR products6:30-8:00pm Hear from leaders in the VR space as they share share cutting-edge developments and case studies.Speakers include: Varun Shetty – Director, Strategy and Business Development, The New York TimesBachir Zeroual – Head of VR Marketing, Samsung Electronics AmericaAdditional speakers TBA8:00-9:00pm Show floor open house! Explore…

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ARF David Ogilvy Awards

March 20 • 6:30pm11:00pm
New York Hilton Midtown,
1335 Avenue of the Americas
New York, NY United States

The ARF David Ogilvy Awards celebrate the critical role of insights that inspire great advertising.Our finalists showcase groundbreaking campaigns through innovative use of social media, mobile, reinventing traditional media, cross-platform, big data, new audiences, transformation, and impact on the world.The Award ceremony will take place Monday, March 20, 2017, during The ARF’s Annual Conference.

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ARF Innovators A-List & Innovators Workshop

March 21 • 12:30pm3:30pm
Hilton Midtown

Is your organization struggling with innovation and finding new solutions? Are you overwhelmed by the opportunities out there?The ARF Innovators A-List and Innovators Workshops are a way to make sense of it all and give you a competitive advantage. It’s the first event in a new, year-long initiative.Join us March 21 in NYC for our premier event 12:30-3:30pm ET:Be among the first to meet the class of 2017 ARF A-List Innovators ARF A-List Innovators are vetted companies, with disrupted solutions ready…

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April 2017

Driving Cross-Platform Impact: Data Strategies for Auto Marketers

April 13 • 1:30pm6:00pm
The ARF,
432 Park Ave South
New York, NY 10016 United States

Actionable insights to maximize the impact of every channel in your mix with effective creative and cutting-edge audience targeting. Join OEMs, analytics and media mavens to explore: The key trends affecting auto advertisers The art and science of audience planning across platform Optimizing mobile creative for auto campaigns Case examples of social promotion impact, boost Facebook + linear TV efforts, improve tracking online to offline attribution . . . and more Summary panel discussion   [button_dd text="Click Here to Register"…

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June 2017

Audience Measurement

June 12June 13
Unnamed Venue,
New York, NY United States

Check back for more information on this event. To view our 2016 program visit: Audience Measurement 2016. PLATINUM GOLD   SILVER BRONZE

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July 2017

Maximizing Cross-Platform Impact: Out-of-Home in the Mix

July 13

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Optimizing Mobile Research Quality: Speaking the Consumer’s Mobile Language

July 27

Check back for more information on this event.Supported By

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August 2017

Health & Wellness

August 8

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Cross-Platform Impact: Focus on Financial Services

August 15

Check back for more information on this event. GOLD SPONSOR 

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