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How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness?

October 19, 2016 • 1:00pm2:00pm

Journal of Advertising Research Best Paper

How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness? Data from Ongoing Research Holds No Common Truth among Vendors

 

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Details

Date:
October 19, 2016
Time:
1:00pm–2:00pm
Event Category:

Venue

via Webcast