An estimated 30% to 40% of all online surveys are completed on a mobile device, and that is growing. Simply designing the “same old” online survey and the sending it out via mobile will not work.

Join the ARF as we review our Mobile Research Quality Checklist – your roadmap to help make your mobile consumer research more effective and more reliable. We’ll discuss how long is too long for mobile surveys, who’s more likely to complete your survey on a mobile device, and what can you do to make your mobile surveys more “thumb-friendly”.

Featured Speaker
Chris Bacon – EVP, Research and Innovation, Mobile, The ARF