In today’s fast-changing media environment, where marketers have more media investment choices than ever before, the C-suite is questioning whether their advertising across platforms is working to drive sales and where they should spend their next marketing dollar. The difficulty in answering this question is increased by the complexity involved in measuring the effectiveness of channels together, and an inability to compare effectiveness across platforms.  To meet this challenge, we analyzed the ROIs of over 5000 campaigns across television, print, radio, digital (including mobile) representing $375B in advertising, 100 categories, across 45 countries. and supplemented this with original research.

Five questions are covered in this important study:

Jasper Snyder – EVP, Research & Innovation: Cross-Platform, The ARF