Discover the key to growing Millennial shopper conversion in grocery retail. This session will summarize analysis of thousands of variables from within the Oracle Data Cloud data asset to help understand how Millennials shop relative to other generations. Understand insights on:

  • Shopping behavior
  • Media consumption
  • Marketing program responsiveness

Speakers
Megan Margraff – Senior Director of Analytics, Oracle Data Cloud
Angela Myers – CPG Retail Strategy, Oracle Data Cloud