Social conversation is a rich, unfiltered source of consumer opinion. The challenge has always been finding insightful content obtained by traditional techniques like surveys and focus groups. TNS Global will shed some light on solutions to help you mine for social insight. And allow you to take proactive, forward-looking action.

  1. Product Ideation (B2C and B2B) (Qual + Social)
  2. Strategic Programmatic targeting basis Moment-based Segmentations  (Quant  + Qual + Social)
  3. Measuring viral propagation mechanism of videos (Quant + Social)
  4. War Room Response for IM tracking (Quant + Social + CRM + Ecommerce + Others)
  5. Lead Indicators of Equity or Customer Scores (Quant + Social)