Join the ARF and Havas Media on August 10th as we present “Data-Driven Media Design.”
If you’re like most marketers, you probably hear a lot these days about marketing being “data driven” and that more data is better. Unfortunately, this isn’t necessarily true. What we’ve found is that having the right data is what matters most. Using tried and tested clustering techniques we’ve been able to establish which types of behavioral data work best for some of our clients. Further, we’ve been able to expand this type of segmentation to allow our clients to see what type of media and data combinations work best for them. Surprisingly, the high performing media types aren’t always what marketers expect. More importantly, there are often media strategies that aren’t being used to their full potential.
In this webcast we’ll show you how to conduct similar analyses and highlight the ways you can improve media activation and strategy.
Speaker
Victor Davidson – VP, Group Account Director, DBi Consulting, Havas Media
