As the saying goes, we know half of our advertising is working, we just don’t know which half. Wouldn’t it be great to have a deeper, more granular understanding of what factors are really driving marketing performance?

With advances in online and offline identity resolution, marketers can finally find and recognize consumers across channels. This people-based view makes it possible to break your customers into accurate and actionable test and control groups, enabling more scientific analysis and getting you closer to figuring out what is really driving sales (and get the credit you deserve).

Join this webinar with LiveRamp and the Ovative/group to learn about how to integrate test and control groups into your digital advertising and optimization strategy, with a direct mail and display ad use case.

After viewing this webinar, you will learn…

• How to harness identity resolution to enable more powerful testing in digital
• Techniques to properly segment your audiences into test and control groups
• The team, process and timing needed to conduct a smooth campaign or test
• Use case examples for improving quality of ad spend and measuring incremental lift