An ARF West Coast Conference
It is indisputable. Mobile is rapidly becoming indispensable – to consumers, to marketers, and to their consumer experience initiatives. Consumers are checking their mobile devices more than 150 times a day, and at least 79% of smartphone owners are using their mobile devices to buy products and services with their mobile devices, and this figure is growing.
So the question is “how do you take full advantage of this remarkable marketing opportunity”? You know about many mobile strategies and tactics, but are you choosing the rights ones, with the right content, in the right order, at the right time?
Join the ARF and industry leaders for a 2-day Conference at the Facebook Headquarters in California as we share the knowledge, latest insights, impactful examples and an actionable roadmap to help marketers decide with confidence how to make their mobile platform thrive!
The conference will focus on four main areas of mobile:
- Measurement in ROI in mobile space
- Maximizing creative mobile
- Mobile research quality
- Mobile remakes the path to purchase
Featured Speaker (more to come):
Eric Zuncic – Chief Strategy Officer, CP+B
Venue:
Facebook HQ
1 Hacker Way
Menlo Park, California 94025
Hotel Information
Reservations for the Crowne Plaza Palo Alto can be made online at www.cabanapaloalto.com or by calling the hotel directly at (650) 857-0787. For online reservations, please type in the 3 letter group code ARF to receive the special group rate.
OR
Please click to your personal link below. This will take your group straight to the group block code.
Advertising Research Foundation
DIAMOND SPONSORS:
SUPPORTING SPONSORS:
If interested in sponsorship opportunities at this conference, please contact Daniel Bulgrin.