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Optimizing Cross-Platform Media Investment: Measurement and Targeting Today

November 2, 2016 • 2:00pm5:00pm

| New York,

To stay relevant in today’s industry, you need to have the latest measurement, attribution, and targeting tools and processes to turn that data into optimized advertising plans. Are you up-to-date? All of our jobs depend on making the right decisions as billions of dollars are poured into connecting with the right consumer on the right platform the ideal amount of times . . . not too infrequently or too often.

Join the ARF and Digitas as we unveil exclusive member-only content that will enable you to:

  • Plan media buys across all types of TV: linear, OTT and VOD
  • Compare and quantify the impact of digital advertising tactics
  • Target your advertising to the right consumers

Speakers

Kelly Abcarian, Nielsen
Adam Gerber, ABC
Nick Johnson, Turner
Brandon Levine, DigitasLBi_US
John Sollecito, SymphonyAM
Charlene Weisler, on behalf of CIMM
Richard Zackon, Council for Research Excellence

abcarian gerber johnson johnson weisler zackon

Agenda

2:00-2:15pm
How Advertising Works
Jasper Snyder, ARF

2:15-2:45pm
Evaluating Impact across Platforms: Latest CRE Insights
Richard Zackon, CRE

2:45-3:20pm
Reinventing TV: Media Strategies Across Screens
Nick Johnson, Turner
Brandon Levine, Digitas
Adam Gerber, ABC
John Sollecito, SymphonyAM
Jasper Snyder, ARF

3:20-3:50pm
Meet & Greet Break: Stories and Connections

3:50-4:00pm
Brogrammer? Skunkworks? Diggibable? Mobisode? What’s Your Media Measurement Lexicon Savvy?
Charlene Weisler, CIMM

4:00-4:30pm
Total Audience Planning: Cross-Media Audience Insights to Drive Campaign Impact
Kelly Abcarian – Nielsen

4:30-5:00pm
ARF Close & Networking
Jasper Snyder, ARF

 

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Details

Date:
November 2, 2016
Time:
2:00pm–5:00pm
Event Category:

Venue

Digitas
355 Park Avenue South
New York, 10010 United States
Phone:
212 610 5000
Website:
http://www.digitaslbi.com/