Today’s digital, mobile consumer accesses 10-15 apps using 3-4 different screens in a 24-hour period. How are mobile app publishers measuring multi-screen, multi-device media consumption today? Join YuMe, The Media Strategist and Verto Analytics as they discuss how brands, publishers and advertisers are navigating the complex mobile app landscape and using data to inform media buying, media sales, market sizing, competitive intelligence and new monetization opportunities.
Key Points:
- The demographics of the digital, mobile consumer – a day in the life
- The challenge of multi-screen audience measurement and why it’s changing now.
- Mobile app advertising: what’s working now
- Case studies
Featured Speakers:
Paul Neto – Research Director, YuMe
T.S. Kelly – CEO & Chief Strategist, The Media Strategist
Bob Hooven – SVP of Sales, Verto Analytics