Mobile Remakes the Path to Purchase: From “Bricks” to “Bricks & Clicks” to “Bricks & Clicks & Swipes”
Deep dive presentations include:
- The impact of mobile and digital on the shopper’s path to purchase – its impact on advertising, couponing/discounting, loyalty and word of mouth recommendations.
- The opportunities from geo-targeting both in reaching the right consumer at the right time and closing the measurement loop from media to purchase.
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