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Establishing Drivers of Brand Preference/Choice

March 8 • 1:00pm2:00pm

Learn about the top drivers that consistently improve brand preference and therefore financial performance over time. 

Meta-analysis of over 10,000 participant-provided concept, ad and campaign evaluations has established direct linkages between brand marketing decisions and the resulting changes in brand strength.

Speaker
Frank Findley – MSW.ARS Research/MASB Brand Investment & Valuation Project Team

 
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Details

Date:
March 8
Time:
1:00pm–2:00pm
Event Category:

Venue

via Webcast