Join the AT&T Advertising Research Director and the CEO of Kantar Added Value NA, as they take you through the mobile and social revolution that is transpiring and the next generation of advertising insights all brands need to know to be successful in this new world.
With the steady rise of Millennial cord cutters and digital ad blockers, one of the only ways advertisers can effectively reach people is via social media platforms. But how do you determine if your content is effective? And how do you socialize results simply, yet with high impact? AT&T, the largest single brand advertiser in the United States, set out on a mission with ad testing partner and expert Kantar Added Value to answer these questions and transform social advertising research. Gone are the days of CTRs, and simply ‘listening.’ As a mature media platform, social requires mature ad research methodologies to be effective on diverse platforms like Facebook, Twitter, YouTube and Instagram.
Maggie Taylor – CEO, Kantar Added Value North America
Brooke Shafer – Director, Advertising & Retail Insights, AT&T