This event is exclusive and free for ARF members.

An estimated 30% to 40% of all online surveys are completed on a mobile device, and that is growing. Simply designing the “same old” online survey and the sending it out via mobile will not work.

Join the ARF as we share successes, challenge conventions, and experiment with new techniques to optimize Mobile Research Quality.

We will revisit the three principles laid out at Re!Think 2016:

  1. Define the sample to reach Growth Generations
  2. Keep the survey to 10 minutes
  3. Design the interface to be “thumb-friendly”

Then we will open up the floor to discuss and debate how have we done? Are we making progress?

What barriers are getting in our way? How do we knock them down? We will close with networking and cocktails.

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Agenda

2:00-2:05pm Welcome from our Hosts/Sponsors
2:05-2:15pm Introduction & Agenda
2:15-3:45pm Are We Making Progress? New Learning in the On-line to Mobile Transformation
2:15-2:25pm Step 1: The ARF’s Mobile Research Quality Checklist
2:25-2:40pm Fundamental Metrics: What’s the Latest on Mobile Research Activity? How big is our world?
2:40-2:55pm Are we keeping people engaged?  New info on sample efficiency and effectiveness
2:55-3:10pm Are we designing “thumb-friendly” surveys? The latest on survey design
3:10-3:45pm What’s getting in our way and how can we solve it?; group discussion
3:45-4:15pm BREAK
4:15-5:00pm The Journey from Clipboard to Handheld: New experiments to tap into the power of Mobile
4:15-4:30pm The Power of Sound: Translating Voice Response to Quantifiable Data
4:30-4:45pm The Power of Sight: Capturing Video & Photo in the Consumer Experience  
4:45-5:00pm The Power of the App: New approaches to In-App based surveys
5:00-6:00pm Closing Remarks & Networking

 
Venue
GfK
200 Liberty Street
New York, NY 10281

 

 

PLATINUM SPONSORS:

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