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The Untethered Shopper: Technology Unleashes “Bricks & Clicks & Swipes & Voice”

April 20

Actionable perspectives and learning on the latest insights and original research addressing the new and changing retail environment.   


  • How Shoppers purchase paths went from physical stores exclusively to buy things
  • The impact of e-commerce growing an additional option and the effect of Shoppers sometimes went to their PC’s to research, browse, price-check and buy things
  • Are there difference between m-commerce and e-commerce where Shoppers can incorporate real time research and price checks on their smartphones to learn, browse and buy things
  • We will also have new leanings on v-commerce — Where shoppers can stand in their kitchen and say out loud, “Alexa, buy me paper towels.”  Sometimes making Brand selection and in-store communication obsolete
  • The ARF event will focus on this evolution and extinction of any single path to purchase.  Today, there’s just “purchase”

Sessions in development include:

  • Case studies and best practices in targeting, tracking and understanding shoppers from NPD’s receipt tracker
  • Targeting insights from both Live Ramp and Oracle Data Cloud
  • Networking reception to close
Register Here 

Hotel Accommodations

hotel-400x16521c Museum Hotel
200 NE A St, Bentonville, AR 72712, USA

The ARF has rooms available for booking accommodation during the event. Rooms will be available until Monday, March 20, 2017.

ARF Rates
Single/Double Occupancy: $219.00

Click Here to Book Your Room »

The guest room rates noted above are quoted exclusively of applicable state and local taxes (which are currently at 10%) or applicable service, or hotel specific fees in effect at the hotel at the time of the meeting.

21C offers valet parking at a minimum cost of $6.00 per day/night, per car, with unlimited in and out privileges.
Should you have any questions concerning accommodations, please contact Suzette Hewitt, Senior Director of Events & Experiences.

NPD Group

IRI LiveRamp Oracle Data Cloud

Info Scout Kantar Simulmedia



April 20
Event Category:


Unnamed Venue
AR United States