The DataSet Challenge

Foundations of Quality 2.0 
The DataSet Challenge

Are you up for a challenge?

Do you think you have what it takes to out-think some of the best analysts in market research and academia?

You can prove it by signing up for the ARF’s “Foundations of Quality Dataset challenge!”

The ARF Foundations of Quality 2.0 initiative completed more than 75,000 interviews and countless hours of analysis and identified numerous ways to improve quality and reduce risk associated with business decisions based on online survey research.  The FOQ2 Dataset Challenge is a contest that provides the opportunity to mine this rich dataset to enhance and supplement the ARF’s findings and increase industry knowledge.  There is no charge to participate.

The analysis that is judged to draw the most significant new findings from the FOQ2 dataset may be presented at a 2015 ARF event and/or published in the ARF’s Journal of Advertising Research.  The winning paper will be selected by the ARF and the decision to present and/or publish will be made by the ARF and the Journal of Advertising Research.

Academics, students, research analysts, insights professionals, and other interested individuals and organizations may request the opportunity to participate in the Challenge.  ARF members and non-members alike are invited to request the opportunity to participate.

All analyses must be completed and submitted to the ARF no later than the close of business on December 1, 2014.  The winner will be announced by the ARF in January 2015.

If you are interested in taking the challenge, contact Ed Reilley at the Advertising Research Foundation: or 646-465-5722.