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Executive Chairman & co-Founder, comScore, Inc.
ARF Theme Leader
EVP, Research & Innovation: Cross-Platform
Chief Exploration Officer, Havas Media
Director, Consumer Insights & Strategy, Kraft Foods
VP, Global Analytics, Mondeléz
President, Global Analytics Consulting, Nielsen
Managing Director, CIMM
Director, Product Management, Google
EVP, Global Research Director, Starcom MediaVest Group
Director of Research, NYU, MProductivity
The mission of the Cross-Platform Forum is to inspire successful consumer-centric advertising, marketing and media research in an increasingly fragmented media landscape. Specifically, the ARF Cross-Platform Forum will:
Location: San Francisco - TBD
Programmatic buying is fundamentally shifting the way that advertising inventory is bought and how advertisers connect with consumers. It’s attracting an increasingly bigger share of advertising budgets. But beyond the buzzword it’s still a mystery to most marketers. Take your knowledge of programmatic buying from beginner- to expert-level and learn how to use programmatic to drive growth for your business today and in the future.
To stay relevant in today’s fast-paced world, today’s marketers and researchers need to have the latest data on cross-platform consumer media usage at their fingertips. In order to keep their jobs and make the right decisions as billions of dollars are poured into marketing analytics, they also have to know exactly how their advertising is performing across different media types and platforms. Get the tools to deliver leading-edge cross-platform advertising and measurement today. Be inspired by the world’s most innovative advertisers and their paths to success, connect with industry experts to uncover their perspectives on key issues and find your tribe to discuss the inside track. Plus, learn from game-changing original ARF research that will drive growth for your business.
ARF Forum sessions are closed, member-only sessions and cannot be covered by the press without prior approval from the ARF President and CEO. Learn more about the benefits of ARF membership.
Meetings are listed in Eastern Time and held in our New York City office unless otherwise noted.