Consumer Segments
Leaders & Committee Members

Leader
Chris Bacon
Chris Bacon
E&J Gallo
Bio »

ARF Theme Leader
Donna Sabino
Julie Halpin Anderson
The ARF
Bio »

Committee Members
Multicultural
Jake Beniflah
Jake Beniflah, Ph.D.
The Center for Multicultural Science
Bio »

David Burgos
David Burgos
TNS
Bio »

Ron Franklin
Ron Franklin
NSights Worldwide LLC
Bio »

Youth
Debbie Solomon
Debbie Solomon
Mindshare
Bio »

Donna Sabino
Donna Sabino
Ipsos OTX
Bio »

Consumer Segments Forum

The mission of the Consumer Segements Forum is to recognize that contemporary consumer markets are the engine of growth. This Forum will develop and shares cutting-edge knowledge about the evolving market place with a focus on multicultural, LGBT, millennials, youth and total market in order to improve research, insight, marketing, media and advertising decisions to drive growth.

Upcoming Meetings

How to Market in a Diverse Marketplace

Thursday, September 11, 2014
2:30PM - 5:00PM ET

ARF Multicultural Roundtable: A lively discussion about the full spectrum of “how” to engage a multicultural audience

There is no debate that today’s audience is a multicultural one. And it is also clear that there is no one “right way” to market to a multicultural consumer group. But every approach has its strengths and weaknesses, and this event is a rare opportunity to hear them all. While your company may approach the multicultural consumer in one way, there are other companies choosing a different path. Come hear from a variety of multicultural thought leaders about what they’ve seen work – approaches, structures, tools, techniques, strategies and program.

A conversation not a presentation, this event promises to be unfiltered, candid and energetic.

Moderator 
Dr. Jake Beniflah – Executive Director – Center for Multicultural Science

Roundtable
David Burgos – SVP of Cultural Strategy, TNS
Chris Butler – SVP, Consumer Segment Marketing, JP Morgan Chase
Esther Franklin – EVP, Head of America’s Experience Strategy, Starcom MediaVest Group
John Zatwarnicki – VP, Practice Area Lead, Nielsen
Mebrulin Francisco – Partner, Director Marketing Analytics, Multicultural, Group M
John Burn – Hispanic Shopper Marketing Lead, Geometry Global
Gabriela Mangieri Harper – Multicultural Marketing Manager, Subway
Joanne McDonough - Senior Director, Strategy & Insights, Heineken

Program Leaders
Chris Bacon – Director, Consumer Insights & Strategy, E & J Gallo Winery
Dr. Jake Beniflah – Executive Director – Center for Multicultural Science
David Burgos – SVP, Cultural Strategy, TNS
Ron Franklin – GlobalHue’s ARF Ambassador, President, NSightsWorldwide

ARF Theme Leader
Julie Halpin Anderson – EVP, Solutions and Engagement, The ARF


Forum Details

ARF Forum sessions are closed, member only sessions and cannot be covered by the press without prior approval from the ARF President and CEO. Learn more about the benefits of ARF membership.

Meetings are listed in Eastern Time and held in our New York City office unless otherwise noted.