Chicago September 2013 Speakers

Chicago September 2013 Speakers

 Hugh Allspaugh – Executive Director, Marketing Strategy & Analytics, Ogilvy

With over 25 years of integrated marketing and advertising experience, Hugh leads Ogilvy’s Marketing Strategy and Analytics offering in the Chicago office. Hugh and his team are focused on helping clients make better strategic choices by identifying insights from data and delivering business strategies that can be implemented across integrated communications platforms. His agency experience includes Grey Direct, Ogilvy & Mather, Euro RSCG Worldwide, and JWT, and he has worked and lived in New York City, London, Los Angeles, Portland, and Chicago. Hugh’s client experience covers a range of B2B and B2C marketers, including American Express, BP Fuels, CDW, Grant Thornton, HSBC, Kimberly Clark, SC Johnson, Sears, Valspar, Western Union, and Zebra Technologies. He also established his own consulting firm, Marketing Independence, Inc. Hugh periodically teaches as an adjunct professor of marketing and advertising at DePaul University as a way to inspire future generations of marketers.

 Jamie Anderson – Director of Brand Strategy and Customer Experience, SapientNitro

Jamie has made a career out of experiences powered by digital and all things integrated. His work has won awards from the Addy’s, Webby's, FWA, and Cannes, among others, and has been recognized by industry publications such as Communication Arts and Graphis. He has built and managed digital groups for ad agencies, interactive agencies, and even technology firms. He is hard-wired for creating unique and business-focused solutions and his work has landed top agency ratings from Forrester for the development of insight driven frameworks and tools. He has built integrated experiences for a long list of clients, including the United States Army, Audi of America, Harley-Davidson, Procter & Gamble, Porsche, and Target, as well as several financial services and insurance corporations.

 Randall Beard – Global Head, Advertiser Solutions, Nielsen

Randall Beard serves as global head of Advertiser Solutions for Nielsen. Appointed to this role in 2010, Randall is responsible for helping clients build brand equity and ROI via improved advertising and media programs. His responsibilities are global and include the CPG, Technology, Financial Services, Automotive, Telecom, Network, and other sectors. Prior to this role, he worked as the global executive vice president and general manager at Nielsen Advertiser Solutions, responsible for Consumer Packaged Goods.

Randall has 25-plus years of global experience across consumer packaged goods, financial services, and high-touch service brands, including Procter & Gamble, American Express, and UBS. He has a B.S. in marketing from the University of Tennessee and an M.B.A. from the Darden School at the University of Virginia.

 Bohb Blair – SVP, Experience Creation, Starcom MediaVest Group

Bohb Blair works for Zero Dot within SMG; an Experience Design practice that addresses how they develop and execute business driving ideas that are as evolved as our current technology and media behaviors. Previously, he lead the Invention Group at Mindshare Chicago. Before that he was the creative lead for an experiential agency called Legacy, a conceptor at DraftWorldWide, in entertainment marketing with KBA, and involved in other miscellanous things along the side. Bohb went to DePaul University where he studied music, then went back to school to get a degree in audio post-production from Columbia College. Prior to agency work, Bohb made a brief but heartfelt attempt at rocking, which didn't go so well by traditional metrics (i.e. fans/sales/critical acclaim). This was followed by touring with a number of bands as a sound engineer and working in local clubs, which was brief…but fun!

 Susanna Earnest – Group Director of Strategy, Annalect

Susanna Earnest, currently group account director at OMD Chicago, is responsible for providing account management and strategic leadership on the Gatorade, Walgreens, REI and Nordstrom businesses. She leads collaboration with cross agencies and client marketing teams to develop integrated Consumer Engagement plans. Her goal is to help clients connect their consumers to brands in a meaningful way while navigating the changing media landscape. Susanna started her career at BBDO Chicago. She spent three years at Foote Cone and Belding leading media on Coors Light and Kraft before joining OMD. She enjoys mentoring young professionals; she led OMD Chicago’s Foundations training program for entry level employees for four years, and participates in on-going College recruiting and guest lecturing efforts. Susanna is a graduate of Michigan State University with a B.A. in advertising. She resides in Chicago with her husband and two little girls. In her free time, Susanna enjoys competing in triathlons.

Gayle Fuguitt – CEO and President, ARF

Gayle Fuguitt became the first woman to lead the ARF when she succeeded Bob Barocci as president and CEO in April 2013. Gayle spent 32 years at General Mills, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of the ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of nonprofits, she is currently a trustee at the Minneapolis Institute of Art, on the YWCA board of directors, and a strategic advisor to the Northside Achievement Zone.

 Gian Fulgoni – Executive Chairman and Co-Founder, comScore

From 1981 to 1998, Mr. Fulgoni was President/CEO of Information Resources, Inc., the global supplier of retail scanner information and analytics to the CPG industry. In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received this honor. In 2008, Mr. Fulgoni was inducted into the Chicago Entrepreneurship Hall of Fame and named an Ernst & Young® Entrepreneur of the Year. Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree in Physics and an M.A. in Marketing. In 2012, he was awarded an Honorary Fellowship by the University of Glamorgan in Wales in recognition of his entrepreneurial skills and achievements in market research.

Ryan Herzog – Director, Strategic Analytics, DraftFCB

Ryan Herzog was born and raised in Chicago, IL. He completed undergraduate studies at the University of Dubuque in Iowa with a bachelor's degree in computer science. He has thirteen years of experience in the Strategic Analytics department at DraftFCB Chicago specializing in location intelligence, database marketing, and quantitative culture. He is currently a director in the Strategic Analytics department working on Paccar Parts, State Farm, Motorola, and Harrington College of Design.

Jason Methner – Director, Strategic Analytics, DraftFCB

Jason focuses on delivering analytic-based strategy for a variety of clients, including Volkswagen, State Farm, Del Monte, and Valspar. As a director for DraftFCB’s Strategic Analytics department, his focuses include a specialization in direct communication and increasing customer loyalty through CRM activity. His personal obsession with savings has driven him to create The North Chicago Investment Club, which is composed of 15 like-minded investors. After graduating in December 2009 with a master’s degree from Medill’s integrated marketing communication program at Northwestern University, he has been a frequent advocate of financial literacy and has worked on consulting projects for Zacks Investment Research. From 2005 to 2008 he was a consultant with IBM, filling roles in project management, software implementation and marketing database analysis.

 David Rabjohns – Chief Executive Officer, MotiveQuest LLC

David Rabjohns is the CEO of MotiveQuest, a social intelligence company.  MotiveQuest uses online anthropology software to help companies create new products, improve their marketing, and measure their success.  Key clients include Citibank, Nike, Microsoft, Kraft, Novartis, and Audi. Prior to starting MotiveQuest in 2003, David was the youngest ever account planning executive vice president at Leo Burnett.  David has also worked in marketing and strategy positions at IBM (UK), PepsiCo (Aus), Saatchi & Saatchi (UK), and McConnaughy (US). David enjoys sailing, racing cars, and travel (he once rode a motorcycle from Sydney to London). He spends his spare time wrangling his two boys, James & Hugh.

 Debbie Solomon – Managing Director, Business Planning, Mindshare

Debbie Solomon is Managing Director, Business Planning at MindShare USA. She serves as an in-house resource on a wide variety of media research and planning issues. Her work encompasses all media disciplines and she has worked on all the agency’s clients. She is also part of MindShare’s global Insights team. Debbie also worked in the Media Research Department at Leo Burnett and the marketing research departments of Quaker Oats and Milton Bradley. She has won a number of industry honors, including an ARF Great Mind Award, Creative Media Awards, Top Kid Researcher by KidScreen magazine, MediaWeek Media Research All-Star, Esquire “Woman We Love in Advertising”, and a WPP Atticus Award. Debbie has also been one of a select group of people invited to meet with the International Olympic Committee to advise them on the state of media in the future.

 Dan Sutton – Founder & CEO, roundpeg consulting

Dan Sutton, founder and CEO of roundpeg consulting, found his way to advertising - first as an aspiring (but mediocre) copywriter and, ultimately, as an account guy. Despite a swift rise to VP at BBDO, the suit just never felt right. After a strategy immersion at Abbott Meade Vickers in London, Dan decided it was time for a change. He made the switch to account planning with Merkley Newman Harty and learned the craft of planning from Jane Newman and Douglas Atkin. Next came Fallon, where Dan developed the brand and marcom strategy that would win Citibank and catapult Dan to WW Planning Director, leading Citi’s globally. As an ad guy, Dan was fortunate to work with many other well-known brands including, United Airlines, BellSouth, EDS, Nordstrom, Holiday Inn, The Travelers and PBS. roundpeg has been engaged on a range of major assignments for the likes of Best Buy/Mobile, Travelers, Target, Miller Brewing, Lowe’s Ameriprise, SC Johnson, New Balance, Macy’s, General Mills, and Starbucks.

 Robert C. Wolcott, Ph.D. – Founder & Executive Director, Kellogg Innovation Network (KIN);  Partner, Clareo Partners LLC

Wolcott is co-founder and executive director of the Kellogg Innovation Network (KIN) and a member of the faculty of the Kellogg School of Management at Northwestern University.  He teaches corporate innovation and entrepreneurship for Kellogg in Evanston, Miami, and Hong Kong (with HKUST), and is formerly a visiting professor at the Keio Business School (Japan).  Wolcott won the Teacher of the Year award from Kellogg’s EMBA program in 2013. He has served on the advisory boards of Nordic Innovation for the Nordic Council, Oslo, Norway; the Kraft Foods Global Technology Council (GTC); and GE’s Innovation Accelerator. He co-wrote a book with Dr. Michael Lippitz, Grow From Within: Mastering Corporate Entrepreneurship and Innovation, and his work has appeared in MIT Sloan Management Review, The Wall Street Journal, Advertising Age, Business Week, The Financial Times (European Edition), The New York Times, and numerous overseas publications. He is a frequent speaker at events worldwide. In 2003, Wolcott founded the Kellogg Innovation Network (KIN), a network of senior executives dedicated to driving sustainable innovation. Wolcott also co-founded Clareo Partners LLC, a strategy consultancy specializing in new business creation and growth. Wolcott received a B.A. in European and Chinese history; and an M.S. and Ph.D. in industrial engineering and management science from Northwestern University.