"Transforming Research. Are you Listening?"
Update: Just days before the election, hear Barack Obama's leading pollster, Joel Benenson, Founding Partner & President, Benenson Strategy Group, talk about the leading-edge tools used for gaining insights into the presidential candidates and their campaigns.
ARF Industry Leader Forum »
ARF research chief Joel Rubinson looks at how consumers’ digital conversations reveal brands’ mojo.
The ARF kicked off a groundbreaking discussion on how advertising professionals can absorb what consumers are saying about brands online at its Advertising Week workshop on Sept. 22.
We asked Joel Rubinson, the ARF’s chief research officer, for his takeaways – and for a look ahead to the Industry Leader Forum the ARF is holding to continue the discussion. “Transforming Research. Are You Listening?” takes place at the New York Athletic Club on Oct. 29 from 8 a.m. to 5:30 p.m. on Oct. 29. The event will offer insight into how consumers’ digital discussions are augmenting existing approaches to research, help participants tap into the flow of consumer conversations and behavior, and provide tools and strategies to bring back to their companies.
Read More
-
2008 ARF Industry Leader Forum
Transforming Research. Are you Listening?
OCTOBER 29, 2008 • 8:00AM–6:00PM
New York Athletic ClubTap into the flow of consumer conversations and behavior. Hear how it is changing existing approaches to research. Learn how to impact your marketing and research. Leave with not only knowledge, but tools.
-
Re:think 2009: The ARF Annual Convention + Expo
MARCH 30–APRIL 1, 2009
Marriott Marquis – New York CityRapid-fire marketplace changes. Empowered consumers. Diverse and diffused media choices. Competing metrics. Compressed time. Greater accountability for greater returns. This is the demanding world of advertising and marketing where one uninformed decision can mean the difference between profit and loss. The 2009 ARF Annual Re:think tackles the tough issues facing marketers and advertisers today.
-
The ARF 2009 David Ogilvy Awards
MARCH 31, 2009 • Marriott Marquis, New York City
Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards annually celebrate his spirited advocacy of research in making good advertising better.
-
Audience Measurement 3.0
JUNE 24-25, 2008
Millennium Broadway Hotel – New York CityThe ARF’s Audience Measurement 3.0 examined the most urgent industry measurement need – getting out in front of the consumer. The challenge for audience measurement is keeping up with the consumer, not technology.
Save the Dates for AM 4.0: JUNE 22–24, 2009
WEDNESDAY, OCTOBER 8 • 12:00-1:00PM Eastern
How Attitudes Push The Shopping Cart: Using Psychographic Segmentation To Identify Types of Shoppers
Presented by Dr. Mickey Galin, PhD, SVP Research — Mediamark Research & Intelligence
TUESDAY, OCTOBER 28 • 12:00–1:00PM Eastern
Leveraging Mobile Research to Better Measure Marketing Effectiveness
Presented by Scott Bailey – Director of Product Development, Lightspeed Research
WEDNESDAY, NOVEMBER 12 • 12:00-1:00PM Eastern
Effective PR and Word of Mouth Strategies to Maximize a Brand’s Investment in a Super Bowl Ad
Presented by TNS Media Intelligence/Cymfony
