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rethink 2017
2016-2017 Board of Curators

The 2016-2017 ARF Board of Curators are thought leaders and industry influencers representing ARF’s diverse member constituency groups. Their main purpose is to enhance and elevate ARF’s event content throughout their tenure (2016-2017) by reviewing each submission entry with their expert insight.


Chris Bacon
EVP, Global Research Quality & Innovation
The ARF

Fiona Blades
President & Chief Experience Officer
MESH Experience

Peter Bradbury
Managing Director, National Television Client Solutions
Nielsen

Nannette Burns
Managing Editor
Journal of Advertising Research

Stephan Chase
VP, Consumer Insight Research & Analysis
Marriott International

Britta Cleveland
SVP, Research Solutions
Meredith

Adriana Crespo Tenorio, Ph.D.
Researcher & Ads Data Scientist
Facebook

Seth Duncan
Chief Analytics Officer
W2O Group

Joe Empert
Principal, Advanced Analytics
AT&T Mobility

Brad Fay
CRO, Engagement Labs;
COO, The Keller Fay Group

Rachael Feigenbaum
SVP, Events Program Producer
The ARF

Aaron Fetters
SVP, Marketing Solutions
comScore

Frank Findley
VP, R&D
MSW•ARS Research

John Ford
Eminent Scholar & Prof., Marketing & Intl Bus. Old Dominion University;
Co-Executive Editor (NA), Journal of Advertising Research

Gayle Fuguitt
CEO & President
The ARF

Manuel Garcia-Garcia, Ph.D.
SVP, Research & Innovation, Global Ad Effectiveness
The ARF

Charlie Gordon
Director, Insights Solutions
Kantar Media

Thomas Grayman
VP, Brand & Consumer Research
Spike TV

Lisa Heimann
VP, ABC/ABC Studios Multiplatform Research
Disney/ABC Television Group

Lindsey Hendersen
Director, Strategic Insights & Research
Comedy Central

Helen Katz
SVP, Director, Research
Publicis Media

Rachel Kennedy
Associate Professor
Ehrenberg-Bass Institute

Christian Kugel
VP, Consumer Analytics & Research
AOL

Laurent Larguinat
Director, Mars Consumer & Market Insights
Mars

Kara Manatt
VP, Consumer Research Strategy
IPG Media Lab

Sean Merriweather
Director, Marketing
The Weather Channel

Sable Mi
Head, Research & Analytics
NinthDecimal

Laura Molen
EVP, Network Sales
NBCU Lifestyle Networks

Theresa Nguyen
Senior Strategy & Insights Manager
Electronic Arts

Raymond Pettit, Ph.D.
VP, Analytics
comScore

Marjorie Reedy
Director, Digital & Consumer Innovation
Merck

Jenni Romaniuk, Ph.D.
Research Professor, Ehrenberg-Bass Institute;
Co-Executive Editor, Journal of Advertising Research

Taylor Schreiner
VP, Research
TubeMogul

Barbara Singer
VP, Strategy & Insights
ESPN

Jasper Snyder
EVP, Research & Innovation, Cross-Platform
The ARF

Horst Stipp, Ph.D.
EVP, Research & Innovation, Global Ad Effectiveness
The ARF

Kajoli Tankha
Director, Consumer Advertising Research
Microsoft

Kristy Vance, Ph.D.
Global Director, Media Insights
Unilever

Kenneth Wilbur
Associate Professor, Marketing
UCSD

Leslie Wood
CRO
Nielsen Catalina Solutions

Tania Yuki
Founder & CEO
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