ARF Member Login



Kelly Abcarian – SVP, Product Leadership, Nielsen
Kelly Abcarian, SVP for Product Leadership at Nielsen, has 17+ years’ experience in industry leadership in aligning cross-product solutions for television, digital and cross-platform content and advertising. Since joining Nielsen in 2005, Kelly has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business. Kelly is frequent speaker at industry events and is a member of the IAB Advanced TV Advisory Board.

Mark Addicks – Retired CMO, General Mills
Mark Addicks recently retired as the CMO for General Mills after 26 years of service. He held the position of CMO for over 10 years and was responsible various brand-building activities. He also led the creation of General Mills’ digital and social media marketing roles. Currently, Mark consults with several start-ups and serves as a Director for Ruby Tuesday, Farmwise and The Big Know. His non-profit work includes a new initiative called the Minneapolis Good Chair Project. Mark holds a B.A. (magna cum laude) from the University of Texas and M.B.A. from Harvard Business School.

David Algranati, Ph.D. – SVP, Advanced Applications, comScore, Inc.
David Algranati, Ph.D., is SVP of Advanced Applications at comScore, Inc., where he is dedicated to helping clients meet their business goals through the design of solutions that address specific client questions or problems. Prior to comScore, David served as SVP, Television Product Innovation & Custom Research at Rentrak and held executive research positions at Experian Simmons including Director of Integrated Marketing Solutions.

Katie Artemas – Research Manager, Starcom Mediavest Group
Katie Artemas is a Research Manager on Starcom’s Audience & Measurement Solutions team.
She began her career at Starcom on the LEGO business. Katie serves as both the agency lead for children’s expertise and a liaison to the Coalition for Innovative Media Measurement (CIMM), with active participation in CIMM’s Kids & Teens Cross-Platform Measurement project since its infancy. She holds a bachelor’s degree in journalism and master’s of arts in strategic communication from University of Missouri.

Priscilla Aydin – Associate Director, Primary Research & Insights, Omnicom Media Group
Priscilla Aydin is Associate Director of Primary Research & Insights at Omnicom Media Group. In this capacity, she oversees the execution of custom primary research for agency clients, and conducts proprietary research across a variety of topics. Prior to Omnicom Media Group, she specialized in consumer research within the CPG sector. Priscilla holds a B.S. from Siena College and M.B.A. in marketing/international business from Union College.

Shawn Baron – Global Measurement Lead, Marketing Science, Facebook
Shawn Baron is a Global Measurement Lead at Facebook, working with global brands to implement robust measurement solutions to inform campaign strategies. Previously, he served as Research Director at Undertone, and prior to that, he was with Volkswagen at Mediacom. Shawn holds a master’s degree in biomedical sciences from Albany Medical College and a B.S. in biology from The State University of New York at Albany.

Christopher Barton – Associate Director, Advertiser Analytics, ESPN
Christopher Barton is the Associate Director of Advertiser Analytics at ESPN. Christopher’s team evaluates advertising effectiveness across all of ESPN’s platforms including TV, Desktop, Mobile, Radio and Print. His role requires him to continuously evaluate new and existing methodologies with the goal of optimal campaign measurement design. Prior to joining ESPN, he was the Director of Research at Golf Digest Properties. Chris holds a bachelor’s degree from Trinity College in Hartford, CT and a master’s degree from New York University.

Dirk Beyer – Head, Science, Neustar Marketshare
Dirk Beyer is Neustar Marketshare’s Head of Science, where he leads the company’s marketing measurement innovation. He has held senior analytics science roles at various companies including marketing software, M-Factor (acquired by DemandTec), and Hewlett-Packard Laboratories. Dirk is the author of more than two dozen scholarly papers and has 30 patents issued or pending.

Manish Bhatia – Chief Product Officer, comScore, Inc.
Manish Bhatia is currently Chief Product Officer at comScore, Inc., where he oversees comScore’s digital and television product strategy and development teams on a global basis. Prior to comScore, Manish served as EVP of New Product Innovation at Arbitron, where he focused on developing cross-media products and services which spanned TV, online and mobile platforms. Before Arbitron, he served as President and CEO of Symphony Advanced Media.

Jeff Boehme – Chief Client Officer, comScore, Inc.
Jeff Boehme is Chief Client Officer at comScore, Inc., where he helps to define and propel advanced metrics and methods to improve how television is planned, executed and sold. Previously he was CRO at Kantar Media Audiences. Jeff brings extensive experience in the field of advanced analytics and previously held senior positions at Nielsen, National Cable Communications, ABC/Cap Cities, NBC, and Seltel. He holds a degree from Iona College

Artie Bulgrin – SVP, Global Research & Analytics, ESPN; ARF Board Member
Artie Bulgrin is the SVP of Global Research and Analytics at ESPN. Prior to ESPN, Artie was Director of Research and Sales Data Services at ABC National Television Sales, Inc. He is a past President of the Radio and Television Research Council and Former Chairman of the Media Ratings Council and The ARF. Artie is also a Board Member of The ARF and serves on its executive committee.

Rex Briggs – Founder & CEO, Marketing Evolution
Rex Briggs founded Marketing Evolution in 2000 and is currently its CEO. His expertise derives from direct experience measuring and improving the performance of a wide range of marketing programs for dozens of Fortune 500 marketers. Rex has received numerous accolades for his work including being named one of the “Best and Brightest” in Media and Technology by AdWeek. Rex co-authored What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was named the #1 marketing book by Advertising Age.

Andy Brown – CEO & Chairman, Kantar Media
Andy Brown is currently CEO & Chairman of Kantar Media and sits on the Kantar Operating Board, Kantar Digital Board and the WPP Digital Advisory Group. Previously, Andy was CEO of KMR in 2001, and prior to that, was Founder & Director of KMR Group. He also has past experience with Anglia Television (now part of ITV, a UK commercial TV network), and various roles at BMRB.

Charlie Chappell – Senior Director, Global Integrated Media, The Hershey Company
Charlie Chappell is Senior Director of Global Integrated Media at The Hershey Company. He joined Hershey in 2012 after 12 years at P&G, and has had the privilege to touch many iconic brands such as Hershey’s, Reese’s, Kisses, and Pantene. Charlie has worked in over 25 different countries with a particular emphasis on China, Russia, Egypt and Pakistan. He holds degrees from Purdue University and the Kellogg School of Management at Northwestern University

Tommy Cheng – VP, Innovation Solutions, Ipsos Connect
Tommy Cheng serves as the VP of Innovation Solutions for Ipsos Connect, providing customized research solutions for media and entertainment industry. He specializes in the designing of efficient research plans that leverage the right mix of methodologies to create cost effective solutions to help media companies understand how audiences make viewing decisions and the value of content and its resulting impact advertising or brand effectiveness.

Jane Clarke – CEO, Managing Director, CIMM; ARF Board of Directors
Jane Clarke is the CEO, Managing Director of the Coalition for Innovative Media Measurement (CIMM) where she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. She has 30+ years’ experience in the media industry, analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic. Most recently, she was VP of Insights and Innovation at Time Warner Global Media Group. Jane also is on the Board of The ARF.

Britta Cleveland – SVP, Research Solutions, Meredith Corporation; ARF Board Member
Britta Cleveland, SVP of Research Solutions at Meredith Corporation, is responsible for all of Meredith’s National Media Brands and leading women’s websites. Prior to Meredith, she was the Director for Ad Research at Reader’s Digest. Britta is frequent speaker at industry events on a variety of topics, including issues related to ad effectiveness and tablet magazine readership. One of her goals is to raise the level of interest in research, beyond the research community.

David Cutbill – US Advisory Leader, Media & Entertainment, Deloitte & Touche LLP
David Cutbill leads the US Advisory Media & Entertainment practice for Deloitte & Touche LLP. In this role, he brings insights to complex industry issues and opportunities and looks across all his clients’ businesses, to understand the changing dynamics of the marketplace. He spends much of his time advising individual clients, but also facilitates industry conversations as a conference speaker.

Asaf Davidov – Senior Manager, Ad Sales Research, Hulu
Asaf Davidov is Senior Manager of Ad Sales Research at Hulu. Asaf oversees Hulu’s custom sales research; including consumer behavior, ad effectiveness and future ad models. His current focus is understating the marketplace value of new to market ad products and original programming sponsorships. Prior to Hulu, Asaf spent five years at NBCUniversal.

Peter Doe – CRO, clypd
Peter Doe is CRO of clypd, based in New York City. He has 25 years’ experience in audience measurement and statistical modeling. In his current role he is responsible for the integrity of data and algorithms in clypd’s programmatic TV systems, with the objective of making TV advertising more automated, data-driven and effective.

Paul Dolan – Founder & Strategic Advisor, Light Reaction
Paul Dolan is currently Founder & Strategy Advisor for Light Reaction, where he guides all business and client development. He has 13+ years’ experience in advertising and technology and previously held management roles within WPP, including Xaxis, MIG and 24/7. Paul has a B.S. in mathematical science and computer science from the University of North Carolina at Chapel Hill.

Colleen Fahey Rush – Chief Research Officer, Viacom Media Networks
Colleen Fahey Rush is Chief Research Officer for Viacom Media Networks. In her role, she oversees Viacom Media Networks’ research groups, leading the company in cultivating insights into its target demographics from kids and teens, to young adults, men, boomer and LGBT audiences. Her work informs Viacom Media Networks’ programming strategy and its efforts to create the most compelling content across every screen. She has been instrumental in ushering in Viacom Media Networks’ groundbreaking research on engagement, championing a greater understanding of consumer behavior and performance metrics across new and emerging platforms, and proactively sharing audience insights with the company’s distribution and marketing partners.

James Fennessy – CEO, Standard Media Index
James Fennessy is CEO of Standard Media Index and is responsible for leveraging the company’s ad spend data for subscribers and agencies across global markets. His media career began with News Corporation in Australia and Asia where he held a number of senior leadership roles before moving into management consulting.

Aaron Fetters – SVP, Marketing Solutions, comScore
Aaron Fetters is SVP of Marketing Solutions at comScore. Aaron has over 17 years’ experience in CPG through roles at Procter and Gamble and the Kellogg Company. He has received multiple marketing and research recognitions including the 2015 ARF Great Mind’s “Game Changer Leadership” award.

Augustine Fou, Ph.D. – Research Fellow, The ARF
Augustine Fou, Ph.D. is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has 20+ years of management consulting and hands-on experience in creating and optimizing marketing across multiple channels. Augustine also teaches digital and integrated marketing at Rutgers University and NYU. He holds a Ph.D. in materials science and engineering from MIT.

Gayle Fuguitt – CEO & President, The ARF
Gayle Fuguitt is the first woman to lead The ARF since she became CEO & President in April 2013. Prior to The ARF, Gayle spent 32 years at General Mills and served on The ARF Board and Executive Committee (2005-2012). She holds a B.A. in economics from the University of North Carolina, and an M.B.A. in marketing research from the University of Wisconsin. In 2014, Gayle was inducted into the MRC’s Hall of Fame.

Gian Fulgoni – Co-Founder & Chairman Emeritus, comScore
Gian Fulgoni is Co-Founder & Chairman Emeritus of comScore. Previously, Gian served as Executive Chairman from the company’s founding in 1999 until March 2014. Gian is a frequent speaker at industry events worldwide and regularly appears on networks including ABC News, CBS News, and FOX Business News. He has been honored with an ARF Great Mind Award and, in 2014, also an ARF Board of Director Lifetime Achievement Award.

Ed Gaffney – Director, Tactical Planning Research, GroupM
Ed Gaffney’s current role of Director of Tactical Planning Research at GroupM has him splitting time between 825 and 498, helping the video implementation teams to better understand and more efficiently execute planning strategies. He started his career at Y&R then moved to AT&T. Outside of a three-year stint as the Director of Knowledge at Carat North America, Ed has been with Y&R/MEC/GroupM, planning and buying research.

Amaya Garbayo – Associate Director, Media, Kellogg Company
Amaya Garbayo is an Associate Director of Media at Kellogg Company. She helps define and execute data-driven planning and enhanced media targeting for Kellogg’s North America brands. Previously, she enabled digital measurement strategies and analytics for the Kellogg Company, leading breakthrough research initiatives which elevated the company’s ability to win in the digital marketplace.

Manuel Garcia-Garcia, Ph.D. – SVP, Research & Innovation, Global Ad Effectiveness, The ARF
Manuel Garcia-Garcia, Ph.D., is SVP, Research & Innovation at The ARF where he leverages expertise in neuroscience and cutting-edge research methodologies to drive the delivery of valuable, informed insights. He is also an Adjunct Professor of Consumer Neuroscience in the graduate school of NYU Stern School of Business. Manuel has a Ph.D. in neuroscience from the University of Barcelona, and is a recipient of the prestigious Extraordinary Doctorate Award.

Paolo Gaudiano, Ph.D. – CTO, Icosystem
Paolo Guadiano, Ph.D., is CTO of Icosystem. His career began as a professor in computational neuroscience and he later became a serial entrepreneur, with a focus on analytics, behavior modeling and AI. Paolo has published numerous articles and is a frequent speaker at industry events around the globe. He has a B.S. in math, M.S. in aerospace engineering, and a Ph.D. in cognitive and neural systems.

Spencer Gerrol – CEO, SPARK Experience
Spencer Gerrol is CEO of SPARK Experience, an agency blending cutting-edge research and cognitive psychology with award-winning design. He developed a revolutionary technology that, for the first time in the industry, offers a true automated measure of emotion and attention using EEG, eye tracking, GSR and facial expression recognition. Instead of trying to ask people how they feel, Spencer and his team are tapping straight into the source — the brain.

Jonah Goodhart – CEO & Co-Founder, MOAT
Jonah Goodhart is the CEO and Co-Founder of Moat, a New York based analytics company focused on driving success for brand marketers and premium publishers. Previously, Jonah was the Founding Investor and Board Member of Right Media (acquired by Yahoo!), Founding Partner of WGI Group, and Co-Founder of He was also a member of Mayor Bloomberg’s Council on Technology and Innovation.

Thomas Grayman – VP, Brand & Consumer Research, Spike TV
Thomas Grayman is the VP of Brand & Consumer Research for Spike TV, where he guides network content and marketing strategy. His work has guided the development and marketing for such programs as Lip Sync Battle, Ink Master, and Bar Rescue.


Srishti Gupta – President, Media Center of Excellence, IRI
Srishti Gupta is the President of IRI’s Media Center of Excellence. This group helps CPG clients increase return on media through insight into the relationship between media interactions and purchase behaviors, improving marketing mix effectiveness across all marketing activities. She holds a B.S. in economics from the Shri Ram College of Commerce and an M.B.A. from the Indian Institute of Management, Bangalore.

Kathleen Hall – Corporate VP, Global Advertising & Media, Microsoft
Kathleen Hall is Corporate VP of Global Advertising & Media at Microsoft, where she is responsible for worldwide strategy, planning and execution of Microsoft consumer and commercial advertising. Prior to Microsoft, Kathleen was SVP, Ad & Brand at Fidelity Investments. Kathleen has received numerous industry awards including: “10 Women to Watch” at Ad Week Europe and EMMA-Best Overall Entertainment Marketing Campaign

Kumi Harischandra – Quantitative Researcher, Marketing Science, Facebook
Kumi Harischandra is a Quantitative Researcher on the Marketing Science Team at Facebook. Her current research focuses on measuring creative quality and how creative elements associate with advertisers’ business outcomes. Prior to Facebook, Kumi worked in economic consulting at Analysis Group. She holds a bachelor’s degree from National University of Singapore and a master’s degree from Stanford University.

Bill Harvey – Chairman, RMT
Bill Harvey is Chairman of RMT. An industry leader and innovator whose vision has led the media industry for decades, Bill was recognized in 2008 with The ARF’s Great Mind Award, and in 2014, he became the first recipient of The ARF’s Erwin Ephron Demystification Award. Bill is an inventor with four issued U.S. patents to date. He has consulted for over 100 Fortune 500 companies.

Steve Hasker – Global President & COO, Nielsen
Steve Hasker is Global President & COO of Nielsen. In this role, he oversees Nielsen’s media business as well as the entire global product portfolio across the media and consumer sectors. Prior to Nielsen, Steve was a partner in McKinsey & Company’s Global Media, Entertainment, and Information practice. Prior to McKinsey, Steve spent five years in several financial roles in the U.S., Russia, and Australia.

Lisa Heimann – VP, ABC/ABC Studios Multiplatform Research, Disney/ABC Television Group
Lisa Heimann is VP, ABC/ ABC Studios Multiplatform Research, for the Disney/ABC Television Group. In this capacity, she is responsible for the measurement, forecasting and reporting of ABC/ABC Studios content across all platforms as well as measurement of emerging platforms such as online, mobile and VOD. Over her career, she has worked in several areas of research including network, syndication, local, digital and social.

Lindsey Henderson – Director, Strategic Insights & Research, Comedy Central
Lindsey Henderson is the Director of Strategic Insights & Research for Comedy Central, where she is responsible for advancing a deep understanding of the brand’s original series, including their audiences and cross-platform content consumption. Her insights are leveraged in the development of marketing and programming strategy. Lindsey holds an M.A. in communications from The S.I. Newhouse School at Syracuse University.

Lori Hiltz – CEO, Global Brands, Havas Media Group
Lori Hiltz is currently CEO of Global Brands of Havas Media Group. Most recently, Lori was CEO of Havas Media North America. Prior to that, Lori led the Havas Media Chicago office, bringing her wealth of experience to drive strategic thinking, innovation, and media optimization for the Sears Holdings Corporation. Lori also held senior leadership positions at Omnicom’s PHD. She holds a B.A. in advertising from Michigan State University.



Sarah Hofstetter – CEO, 360i
Sarah Hofstetter is CEO of 360i where she has created and rapidly evolved the agency’s industry-leading brand strategy, social marketing and emerging media practices. 360i has won numerous awards, including digital innovation at Cannes, The CLIOs and was named to Ad Age’s Agency A-List four years in a row. Prior to 360i, Sarah was President & Founder of Kayak Communications. She has been recognized with numerous industry awards including Ad Age‘s “40 Under 40” and among the Stevie Awards 2012 “Female Ad Executives of the Year.”
Click here for more on Sarah Hofstetter.

George Ivie – CEO & Executive Director, Media Rating Council, Inc.; ARF Board Member
George Ivie is executive director and CEO of the Media Rating Council, Inc. (MRC). His experience includes over 20 years in media research auditing and consulting. Prior to his current position, George was a partner at Ernst & Young and their lead representative and advisor to the MRC. He is a certified public accountant and a certified information systems auditor.

Bob Ivins – EVP, Cross Media Business Development, comScore, Inc.
Bob Ivins, EVP of Cross Media Business Development at comScore, Inc. is a recognized innovator and leader in the media and marketing research space. He has 25+ years’ experience at some of the biggest brands in the industry including: Mindshare, Comcast, Yahoo and Nielsen. Most recently, Bob was Chief Data Officer at Mindshare and before that, was VP of Data Products and Business Intelligence at Comcast.

Joy Joseph – Principal Ad Practice IRI Strategic Analytics, IRI
Joy Joseph is a Principal within IRI Strategic Analytics and leads the Marketing Productivity Practice. Joy has 16+ years’ experience in business analytics, across a diverse range of industries covering CPG, retail and financial services. Prior to IRI, he served as VP of Products & Research at Citigroup (Citi). Joy also held positions in Product Development at Marketing Management Analytics and worked as a research associate at General Electric edgelab.

Marie Joshi – Strategy & Business Development, Adobe
Marie Joshi is part of Adobe’s Digital Marketing team managing Business Development for the Adobe Marketing Cloud. Her responsibilities include data and social strategy as well as partnership development for the Marketing Cloud. This includes sourcing and creating data partnerships for Adobe’s Data Management Platform, Adobe Audience Manager.

Helen Katz – SVP, Research Director, Publicis Media
Helen is a SVP, Director of Research at Publicis Media, where she focuses on global research questions, as well as precision video and addressable advertising. She is the author of The Media Handbook (Routledge, 2016) and the previous Chair of the Executive Committee of the Media Rating Council. Helen is also a recipient of an ARF Great Mind award for research innovation and Silver Jay Chiat award for innovation.

Atin Kulkarni – Senior Director, Portfolio Strategy & Analytics, Frito-Lay, Inc.
Atin Kulkarni is the Senior Director of Portfolio Strategy & Analytics at Frito-Lay Inc. Previously, he served as VP of Strategic Business Analysis for TargetBase. Atin holds a master’s degree in industrial engineering & operations research from the University of Toronto as well as a bachelor’s of technology in mechanical engineering from the Indian Institute of Technology, Bombay.

Barbara Leflein – President & Founder, Leflein Associates Market Research
Barbara is President and Founder of Leflein Associates Market Research. Her methodology is rooted in the company’s three pillars: research insights, innovation toolkit, and advanced analytics. Barbara is known for bold and forward-thinking research solutions and compelling narratives of viewer engagement such as the 2015 Vevo Music Fan Report.

Bob Liodice – President & CEO, ANA; ARF Board Member
Bob Liodice currently serves as President & CEO of the ANA, joining the organization in 1995. Previously, he was EVP for the organization. His previous experience includes 15+ years’ experience in marketing and financial management at Kraft General Foods. Prior to the ANA, he was VP of Global Marketing & Sales for Grupo Televisa. He is also an ARF Board Member. Bob holds a B.S. in accounting and management and M.B.A. in finance from NYU.

Yanfeng Liu – CEO & Co-Founder, TVision Insights
Yanfeng Liu is currently CEO & Co-Founder of TVision Insights, a next generation TV measurement company he founded at MIT. Yan started his career in McKinsey’s Tokyo office, after his graduation from Tokyo Tech. He then moved back to China to start the company, Yo-ren, a leading digital marketing agency in Shanghai. Yan was born in Qingdao, China and grew up in both Japan and China.

Mark Loughney, Ph.D. – VP, Research, Turner
Mark Loughney, Ph.D., is VP of Research at Turner Emerging Consumers Ad Sales, where he supports ad sales for Cartoon Network, Boomerang, Adult Swim, and truTV. His experience includes conducting research on the value of video media as platforms for ads, content development, and branding and strategic positioning of networks, and the effects of new technology adoption. Mark is a graduate of Seton Hall and Rutgers University with a Ph.D. in social psychology

Radhika Mani – Consultant, IRI Media Center of Excellence
Radhika Mani is a Consultant in IRI’s Media Center of Excellence. In her role, she partners with manufacturers and agencies consulting on targeting and measurement solutions that bring an unparalleled level of granular targeting and efficiency by helping identify high propensity purchasers across channels and measuring offline sales impact in real-time to successfully grow and scale the advertiser’s revenues.

Carl Marci, M.D. – Chief Neuroscientist, Nielsen Consumer Neuroscience
Carl Marci, M.D., is Chief Neuroscientist at Nielsen Consumer Neuroscience following the acquisition of Innerscope Research in 2015. He is published in numerous peer-reviewed journals, gives lectures worldwide and is a leader in the new fields of social and consumer neuroscience. Carl holds a B.A. from Columbia University, M.A. from Oxford University as a Rhodes Scholar and M.D. from Harvard Medical School.

Tony Marlow – Global Head, Field Marketing, Yahoo
Tony Marlow is the Global Head of Field Marketing at Yahoo based in New York, overseeing all B2B marketing, product marketing, sales learning, and sales insights. Prior to this, Tony lead the sales insights division at Yahoo and is a researcher by trade. He is published in various news articles and is an active speaker at digital media conferences. Additionally, Tony is on the Board of Advisers to and co-founded the mobile app development company Appy Dragon (creators of RacerTracer).

Pamela Marsh – Director, Primary Research & Insights, Omnicom Media Group
Pamela Marsh, Ph.D., is Director of Primary Research & Insights at Omnicom Media Group where she oversees primary and custom research for clients, new business, and agency thought leadership. Prior to her work in media agencies, Pam was a college professor of communication/media theory and research, international communication, and political communication. Pam has a Ph.D. in communication from the University of Buffalo

Ted McConnell – Principal, Ted McConnell Consulting, LLC
Ted McConnell serves as VP of Integrated Media at Rocket Fuel, and serves on the Board of Empower Media. Ted also has a byline with MediaPost, Online Spin, where writes about industry issues. As a Consultant, he worked with startups in Measurement (Moat, ARF), Content (Studio One), and TV (Dish), where he built the first programmatic exchange for Linear Television. Previously, Ted spent 15 years presiding over digital marketing innovation at P&G.

Ryan McGarry – UX Neuroscientist, SPARK Experience
Ryan McGarry is a UX Neuroscientist at SPARK Experience and Ph.D. student in human factors and applied cognition at George Mason University. In his role at SPARK Experience, Ryan conducts research to develop algorithms, which measure attention and emotion based on brain activity with EEG, nervous system activation with GSR, and facial expressions with a camera. Combined with eye tracking, these methodologies produce a better understanding of how a person feels when interacting with a website or product.

Katie McLean – Director, Brand & Consumer Insights, Comedy Central
Katie McLean is the Director of Brand & Consumer Insights at Comedy Central, where she manages studies focused on understanding consumers’ connection with the brand and its content across multiple platforms. Her team is responsible for bringing their viewers to life and gaining insight into larger consumer trends to help inform strategy across the company.

Jeff Meleski – CEO, Coherency
Jeff Meleski, CEO of Coherency, is an insights agency expert in deciphering the emotional drivers of consumer behavior. Jeff was instrumental in developing LoveQuotient®, Coherency’s methodology that quantifies consumer love for brands. Previously, Jeff was Chief Growth Officer for Communispace.

Laura Molen – EVP, Network Sales, NBCUniversal Lifestyle Networks
Laura Molen serves as EVP, Lifestyle Advertising Sales Group at NBCUniversal Networks. In this role, Laura has strategic oversight of all advertising sales initiatives for Bravo, Oxygen, E!, Esquire and Sprout. She previously held roles as EVP of Network Sales at Univision and SVP of Strategic Partnerships for VH1 Ad Sales and Marketing.

Lauren Moores, Ph.D. – VP, Strategy, Dstillery
Lauren Moores M.D., VP of Strategy, is Dstillery’s mobility and cross-channel data expert, bringing more than 20 years of experience in information & technology. She currently focuses on driving Dstillery’s growth by evangelizing the company’s technology, building relationships with brands, and connecting to thought leaders.

Dave Morgan – CEO & Founder, Simulmedia; ARF Board Member
Dave Morgan is the CEO & Founder of Simulmedia. Prior to Simulmedia, he founded and ran TACODA, Inc., an online advertising company that pioneered behavorial online marketing, as well as Real Media, Inc., one of the world’s first ad serving and online ad network companies. Dave also previously served as EVP of Global Advertising Strategy at AOL.

Lauren Muehlethaler – Senior Director, Brand Development; ELLE Magazine
Lauren Muehlethaler is the Senior Director, Brand Development at ELLE, the #1 fashion magazine in the world. In this role, she leads all sales-oriented brand communications that establish ELLE as a must-buy for advertisers, and a must-read for consumers. Lauren brings 10+ years of print & digital media research leadership to her position, and has helped launch, maintain, and engage with scalable reader communities at ELLE, Vanity Fair, and Teen Vogue.

Paul Neto – Senior Research Director, YuMe
Paul Neto is currently Senior Research Director at YuMe, where he focuses on creative research initiatives around digital video utilizing traditional and innovation research methodologies. Previously, Paul was Co-Founder at Crowd Science, which was acquired by YuMe in 2012. Prior to this, Paul led a team of technologists in building and supporting online survey recruitment and brand measurement technologies at comScore.

Kerli Nurmoja – Senior Manager, Global Advertiser Thought Leadership Research & Insights, Spotify
Kerli Nurmoja is the Senior Manager for Global Advertiser Thought Leadership Research & Insights at Spotify. In this capacity, she currently oversees diverse research including audience & industry narratives for Spotify’s ad audiences. She has over ten years of analytical experience in various sides of the media industry, giving her a unique understanding of how to create compelling content out of research and how to capitalise on new insights for multiple purposes.

Naomi Nuta – VP, Client Service, Nielsen Consumer Neuroscience
Naomi Nuta is VP of Client Service at Nielsen Consumer Neuroscience. Her work has received many honors, including the 2011 Cable & Telecommunications Association for Marketing Insights Conference Case Study Competition. Prior to Nielsen Consumer Neuroscience, Naomi was at WPP-owned consulting firm Penn Schoen Berland. She holds a B.A. from Columbia University a master’s of science at the London School of Economics and Political Science.

Mary Ann Packo – CEO, Millward Brown North America
Mary Ann Packo is CEO of Millward Brown North America, a world leader in brand and advertising research and consulting. She is responsible for P&L management of a portfolio of brands including Millward Brown, Millward Brown Digital, Firefly, MB Vermeer and MaPS. Prior to joining Millward Brown, Mary Ann was President & COO of Media Metrix. She holds a bachelor’s degree at Miami University, Oxford, Ohio.

Reggie Panaligan – Brand Insights & Measurement Lead, Google
Reggie Panaligan is a Brand Insights & Measurement Lead at Google focused on helping brand advertisers make their advertising more accountable in digital and beyond. Prior to this, Reggie was the Media & Entertainment Analytical Lead at Google. He is the co-author of the study “Quantifying Movie Magic with Google Search.” He holds an undergraduate degree from U.C. Berkeley, and an M.B.A. from the UCLA Anderson School of Management.

Hannah Pavalow – Agency Measurement Leader, Advertising Research, Facebook
Hannah Pavalow is an Agency Measurement Lead with the Advertising Research group at Facebook. Her current work focuses on quantifying creative contributions to campaign success and understanding the impacts of different campaign components. Previously, Hannah worked within the publisher group at Millward Brown Digital and is a member of the ARF Young Pros.

Claudia Perlich, Ph.D. – Chief Scientist, Dstillery
Claudia Perlich, Ph.D., Chief Scientist at Dstillery, leads the machine learning efforts that power Dstillery’s digital intelligence for marketers and media companies. With more than 50 published scientific articles, she is a widely acclaimed expert on big data and machine learning applications, and an active speaker at data science and marketing conferences around the world.

David F. Poltrack – CRO, CBS Corporation; President, CBS VISION; ARF Board Chair
David F. Poltrack is CRO of CBS Corporation and President of CBS VISION. He is the current Chairman of The ARF Board of Directors and in 2014, was inducted into the Broadcasting & Cable’s Hall of Fame. David is also an Adjunct Professor at NYU and Columbia University as well as the author of Television Marketing: Network, Local, and Cable (McGraw-Hill). He holds a B.A. in history (magna cum laude) from Notre Dame and an M.B.A. in marketing from NYU.

Karen Ramspacher – SVP, Consumer Insights, GfK MRI
Karen Ramspacher is SVP of Consumer Insights & Trends for GfK MRI, responsible for identifying and exploring drivers to consumer behavior in the changing media landscape and beyond. She began her media career as an account planner at boutique ad agencies, then worked in TV research at Oxygen, Fuse, and Pivot/Participant Media.

Betsy Rella – VP, Research, TiVo Research
Betsy Rella is VP of Research Research at TiVo Research where she leads Account Management, Sales Development, and Data Science. Before joining TiVo Research, Betsy held senior media research positions with a variety of companies including The Weather Channel, Ipsos, Lifetime, MTV Networks and Disney/ABC.

Andrea Remoundos – Director, Business Development, comScore, Inc.
Andrea Remoundos serves as Director of Business Development for comScore Inc.’s National Agency division. Andrea’s expertise is in scaling planning platforms, cross platform business strategy and data-driven problem solving. Her prior experience includes Rentrak, Kantar Media, NBC and FOX Cable Networks, as well as serving as an Honorary Chairwoman of Edgewater New Jersey’s Political Action Committee.

Catherine Rickwood – Experience Director, MESH Experience
Catherine Rickwood heads up the MESH NA Team and specializes in the art of translating experience data into experience led marketing strategy. Before joining MESH UK in 2011, she worked as a Consumer Consultant. Catherine has an academic background in psychology with an M.Sc. in economic and consumer psychology from the University of Exeter in the UK.

Tom Riordan – Director, Special Operations, TubeMogul
Tom Riordan is the Director of Special Operations at TubeMogul, where he consults with brands on how to best use automation and technology to improve their marketing efforts. He has a focus on measurement and attribution solutions. Tom began his career as a digital and TV buyer at Spark in Chicago.

Scott Rosenberg – VP, Advertising Roku
Scott Rosenberg is VP of Advertising at Roku, where he is responsible for developing content and ad partnerships through ad sales and audience development on the Roku platform. Previously he was VP of Business Development and prior to Roku, he was Co-Founder of Umami TV. Scott has also held senior product and engineering roles at BlackArrow, ReplayTV, and Intel. He holds a B.S. in computer science from Princeton, and an M.S. and M.B.A. from MIT.

Dan Schiffman – Co-Founder & Chief Revenue Officer, Tvision Insights
Dan Schiffman is Co-Founder & Chief Revenue Officer at TVision Insights. At TVision, Dan leads sales and business development teams and arms TV networks, advertisers and OTT providers with accurate, individual-level data on viewership and attention. He holds an M.B.A. from MIT Sloan School of Management and a B.S. from Northeastern University.

Barbara Singer – VP, Strategy & Insights, ESPN
Barbara Singer is VP of Advertiser Insights & Strategy for ESPN. She advises ESPN’s Sales team, leading innovative research for insights that drive revenue. Barbara was previously a media strategist with Kraft Foods and J. Walter Thompson.


Caroline Smiley – Project Manager, Customer Research & Insights, Delta
Caroline Smiley is Project Manager of Customer Research & Insights at Delta where she specializes in international research, brand health tracking, and media optimization projects. She holds a master’s degree in marketing research from the University of Georgia.

Jasper Snyder – EVP, Research & Innovation, Cross-Platform, The ARF
Jasper Snyder is EVP, Research & Innovation at The ARF where he focuses on cross-platform media consumption and measurement. Prior to The ARF, Jasper was with Ipsos’ Strategy Partner Group. He holds a degree in law and French law from the London School of Economics, a master’s in tax law from Queen Mary, University of London, and a Diplome d’Etudes Juridiques from Strasbourg University.

Sunil Soman – VP, ROI and Data Analytics, NCM Media Networks
Sunil Soman is VP of ROI and Data Analytics. In this role, Sunil oversees the day-to-day operations of the strategic insight & analytics team, focusing on media research support for NCMs national, regional, interactive and mobile ad sales teams. Previously, he was with Mansueto Ventures, MPG, and Burly Bear Network, Inc.

Jim Spaeth, Ph.D. – Partner, Sequent Partners
Jim Spaeth, Ph.D., is Partner at Sequent Partners. Previously, Jim led the media research and planning function at General Foods (now part of Kraft) and Y&R. He is co-author of Market Research Matters as well as numerous articles, and is a frequent conference speaker. He has served on the boards of a number of industry associations and is a past President of The ARF. Jim holds a B.A. in mathematics, an M.S. in econometrics, and a Ph.D. in economics.

Horst Stipp, Ph.D. – EVP, Research & Innovation, Global Ad Effectiveness, The ARF
Horst Stipp, Ph.D., is EVP of Research & Innovation, Global Ad Effectiveness at The ARF where he focuses on the needs of global members as well as The ARF’s global strategy. Prior to The ARF, Horst was SVP, Strategic Insights & Innovation in the research department at NBCUniversal, where he oversaw strategic marketing and consumer research for NBCU’s TV networks as well as new digital platforms.

Robert Stratton – VP, Analytics, MarketShare
Robert Stratton is VP of Analytics at MarketShare where he leads the development of analytics and decision support solutions for clients using a variety of modeling methods. Prior to joining MarketShare, Robert has spearheaded marketing analytics and marketing acquisition at various companies including Ohal, Aviva, and

Jon Suarez-Davis – Chief Marketing & Strategy Officer, Krux
Jon Suarez-Davis is Chief Marketing & Strategy Officer at Krux, where he oversees global marketing communications and brand-building initiatives. Jon joined Krux after six years at the Kellogg Company, where he served as VP of Global Media & Digital Strategy.

Radha Subramanyam, Ph.D. – President, Insights, Research & Data Analytics, iHeartMedia; ARF Board Member
Radha Subramanyam, Ph.D., is President of Insights, Research, & Data Analytics at iHeartMedia. Previously she served in senior executive roles at Yahoo! and MTV Networks and was one of the founding leaders of a new Analytics and Consulting practice at Nielsen. Radha began her media career at NBCUniversal and prior to that, served on the graduate faculty of NYU. She holds a Ph.D. in radio, television, and film from Northwestern University.

Rolfe Swinton – Chief RealityMiner, RealityMine
Rolfe Swinton is Chief RealityMiner at RealityMine, a big data analytics business which creates and manages mobile passive behavior tools that help businesses to understand consumer behavior by collecting and analyzing data from mobile devices, routers, PCs and third party data sources.

Alice Sylvester – Partner, Sequent Partners
Alice Sylvester is a Partner at Sequent Partners. In this role, she has been involved in industry ROI initiatives, new media metrics development, and cross-media measurement. Alice has a diverse interdisciplinary background in media research, brand research and account planning. She is also a past chairman of The ARF board of directors, and a member of the Editorial Board of the JAR. Alice is also co-author of Advertising and the Mind of the Consumer.

Kajoli Tankha – Director Consumer Advertising Research, Microsoft
Kajoli Tankha, Director of Consumer Advertising Research at Microsoft, has spent 18 years in applying consumer understanding to helping businesses make better decisions. Currently, she runs consumer advertising research at Microsoft for Surface, Xbox and Windows. Kajoli holds a bachelor’s degree in economics from Delhi University and a master’s degree in marketing research from The University of Georgia.

Thales Teixeira – Professor, Marketing, Harvard Business School
Thales Teixeira is a Professor in the Marketing Unit at Harvard Business School. His research domain comprises advertising, digital marketing and The Economics of Attention. His recent work spans the domains of digital marketing, viral ads, digital disruption models, and cross-media synergies. He has been published in Harvard Business Review, Forbes, The Economist, and New York Times and is a frequent industry speaker.

Andrew Tenzer – Senior Research Manager, BBC
Andrew Tenzer, Senior Research Manager at BBC, is an award winning researcher specializing in developing innovative advertising effectiveness techniques. He is currently responsible for global research initiatives for BBC World News and


Steven Tramposch – VP, Client Consulting, Nielsen Catalina Solutions
Steven Tramposch is VP of Client Consulting at Nielsen Catalina Solutions (NCS) where he works to increase advertising return on ad spend and overall effectiveness using offline purchase data for their client’s campaigns. Prior to NCS, he was with Heineken USA for seven years, most recently as the VP of Consumer and Market Intelligence. Steven has an M.B.A. and a B.S. in marketing from the University of Connecticut.

Duncan Trigg – VP, Advertising, comScore, Inc.
Duncan Trigg, VP of Advertising at comScore, Inc., is responsible for market perception and adoption of comScore’s AdEffx Suite (vCE, vME and Industry Trust), in all markets outside of the U.S. Before comScore, Duncan was CEO of Project Sunblock Ltd., a brand safety viewability and fraud detection software. He also ventured into the world of digital media, as Head of Sponsorship & Promotions at Excite and Founder & Co-Owner of Unanimis Consulting Ltd.

Kristy Vance, Ph.D. – Global Director, Media Insights, Unilever
Kristy Vance is the Global Director for Media Insights at Unilever, where she currently oversees media research across all global categories including high profile brands such as Dove and Axe. She has nearly 15 years’ experience in consumer behavior and her work in neuroscience has been published in multiple industry publications. She holds a doctorate in experimental psychology from DePaul University.

Duane Varan, Ph.D. – CEO, MediaScience
Duane Varan, Ph.D. is CEO of MediaScience, a leading audience and marketing research firm with labs in Austin and Chicago. Until recently, he was also Professor of Audience Research at Murdoch University in Australia. Duane is the recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year.

Hannu Verkasalo – CEO & Founder, Verto Analytics
Hannu Verkasalo, Ph.D., is the CEO & Founder of Verto Analytics, a pioneer in cross-device, audience measurement. Hannu is a successful digital entrepreneur and has founded, built and sold several companies in the digital space. He has also advised more than 20 ventures across the U.S. and Europe over the past 15 years.

Robert Wagstaff – Head, Analytics, Insights and Product Operations, Quantcast
Robert Wagstaff is currently Head of Analytics, Insights & Product Operations at Quantcast. Previously, he was Senior Manager in the Deloitte Digital Advertising Assurance Services group. Robert has also worked at several Fortune 500 companies and is a founding member of the IAB Ad Ops Council and former Chairperson for the MRC Internet Committee.

James Warner – CTO, Survata
James Warner, CTO of Survata, has 15 years’ experience building large-scale internet systems including ad-tech experience from Amazon. Previously, he was Head of Engineering at three startups before Survata. James is also the inventor of over 20 U.S. patents and has authored seven peer-reviewed papers.

Brian West – Director, Multiplatform Measurement Strategy, ABC Research, Disney/ABC Television Group
Brian West is Director of Multiplatform Measurement Strategy in ABC Research at Disney/ABC Television Group, where he is responsible for telling the story of ABC’s multiplatform viewership through the use of existing data sets and new measurement opportunities. Brian leads a team who act as strategic advisors for new initiatives around traditional and digital media, with a focus on both measuring and monetizing ABC’s viewership.

Harmen Westra – VP Sales East,
Harmen Westra, VP of Sales East at, is considered an expert in the field of advertising analytics. In his current role, he is responsible for delivering revenue for the company among the largest clients and territory in media and marketing. Before joining in late 2014, Harmen worked for Marchex. Prior to Marchex, Harmen served as VP of Sales at InsightExpress and held various sales roles at Nielsen, NetRatings and at AC Nielsen.

Leslie Wood – CRO, Nielsen Catalina Solutions
Leslie Wood is CRO at Nielsen Catalina Solutions where she is responsible for research and development. Leslie has a long history of involvement in single-source methodologies, including BehaviorScan, Scan America, and Project Apollo. She is treasurer of the Market Research Council, secretary of the Advertising Research Council, and Nielsen’s liaison to the Center of Research Excellence’s ROI Committee.

Pranav Yadav – CEO, Neuro-Insight US Inc.
Pranav Yadav is CEO of Neuro-Insight US Inc., where he helps advertisers and media companies make the most compelling connections between products and consumers by using the passive, granular insights of neuromarketing. Prior to Neuro-Insight, Pranav worked at ReD and Goldman Sachs.

Lauren Zweifler – SVP, Ad Sales Research & Strategy, NBCUniversal Lifestyle Networks
Lauren Zweifler is SVP of Ad Sales Research & Strategy for NBCUniversal Lifestyle Networks (Bravo, E!, Esquire, Oxygen & Sprout). Lauren has extensive research experience spanning linear and non-linear platforms. Most recently, she was VP of Research & Strategy at Screenvision where she led the development of customized strategic research.