ARF Member Login



Get recognized for your most innovative and impactful work in marketing analytics. Participate in The ANA Genius Awards recognizing companies and individuals leading the way in applying analytics to prove the value of marketing. Winners will share a $100,000 cash prize pool for the charities of their choice. Nominations are now open and entries will be accepted starting April 1, 2016.
empowers brands with real-time media measurement and performance insights to maximize their TV advertising efforts on a single, easy-to-use platform. From robust competitive intelligence to optimizing their media strategy and tracking sales performance, advertisers can now access data across every national TV campaign and uncover critical insights in real-time.

LiveRamp offers the first unified approach to connecting online and offline data to increase return on ad spend, conversion rates, and sales. Connected data can help your digital marketing and analytics teams create a continuous cycle of optimization—feed your analytics and predictive models with cross‑channel campaign results to inform the next customer interaction.

’s best-in-class SaaS-based online community platform, FUEL, gives enterprises exactly what they need to know about their customers, with 360-degrees of knowledge – not as data points, but as people, buyers or prospects. With the voice of the customer at their fingertips, our customers are empowered to make decisions that increase both revenue and long-term customer loyalty.

reinvents research for advertisers like Clorox, Chipotle, Pepsi, Pfizer, Microsoft, & Intuit. Instead of interviewing consumers on panels or in banners, we partner with publishers – their audience takes our surveys to unlock premium content.  We’re faster, more affordable, and provably more accurate than other methodologies. Survata is used for creative testing, ad effectiveness, audience validation, and brand tracking.