ARF Member Login


Call for Content


To deliver what the C-Suite is demanding, marketers need to know six things:

1. CONSUMER & CUSTOMER INSIGHTS: How do you get to game-changing consumer insights? Great insights predict and inspire an organization to greatness – the “why” behind the “buy.” Idea starters (but not limited to):

  • How are you uniquely understanding and uncovering consumers’ needs?
  • How are you discovering and activating specific consumer segments?
  • How are you finding and capitalizing on the micro-moments throughout the purchase path, with greater understanding of the customer journey?
  • How do your insights into consumers link to what you can offer them and what they think, feel and do?

2. TARGET AUDIENCES: Are you talking to the right target audience and will your insights drive growth? Talking to the right audience means digging past traditional demographics. Idea starters (but not limited to):

  • How do you know who your most likely buyers are and how do you find them?
  • How are you using different data sources to identify and target your audiences?

3. CREATING AND EVALUATING GREAT CREATIVE: Do you have effective messages? Are these messages motivating consumers to take action and help build brands? Idea starters (but not limited to):

  • What constitutes great creative for different media platforms (TV, online video, mobile)?
  • What are your latest advances in measuring creative?
  • How are you embracing cutting-edge technology, including neuroscience methods, to develop and optimize your creative?

4. MEDIA INVESTMENT: Are you investing in the right media for the right amount across the right platforms? Are you reaching your target audience and growing your ROI? Idea starters (but not limited to):

  • How are you connecting to your consumers’ cross-platform media behavior?
  • How are you optimizing your media buys through programmatic buying and improved audience targeting?
  • How is viewability impacting the way you buy media?
  • How are you ensuring the percentage of digital ad fraud is decreasing?
  • How are you evolving the ROI and ad effectiveness of your advertising across platforms to keep up with today’s consumer?

5. RESEARCH QUALITY: Which methodologies are breaking through for unique consumer insights? How do you make sure the data is right in order to make the right business decisions? Idea starters (but not limited to):

  • How are you reinventing research methodologies to maximize the device’s potential?
  • How are you getting the most with new tools (mobile geo-location, IoT and wearables)?
  • How are you integrating and expanding neuro into your decision-making?

6. LEADERSHIP: What skills and structures do you need to organize for success? How are you making your mark? Idea starters (but not limited to):

  • What processes or org structure solutions have you adopted to enable better decision-making?
  • What skills and development are needed to contribute more business impact?
  • What new approaches are you using to bring consumer insights to life in ways that inspire more confident business decisions?

We are no longer accepting submissions to be considered for the Audience Measurement Conference.  These entries will be considered for future ARF events.

For more information on how to enter your entries visit our 24/7 Call for Content webpage. If this is your first time submitting content to The ARF?  Register now.