The top leaders of the industry at Audience Measurements 2016 share their thoughts and insights on industry challenges and predictions for 2017.
Fearlessly Facing Forward
Audience Measurement 2016 – Opening Presentation by Gayle Fuguitt Gayle Fuguitt, CEO and President, The Advertising Research Foundation. Fearlessly Facing Forward: A candid report on the state of audience measurement today.
Branding and data to create emotional advertising
Not Your Mama’s Ad Research: Microsoft’s Brand renovation Kathleen Hall, Corporate VP Global Advertising & Media, and Kajoli Tankha, Consumer Advertising Research, from Microsoft. By clearly defining their brand and using data, they created advertising that emotionally connected with their audience.