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June 12-14, 2016

Featured Speaker Videos

Speaker takeaways

The top leaders of the industry at Audience Measurements 2016 share their thoughts and insights on industry challenges and predictions for 2017.

Fearlessly Facing Forward

Audience Measurement 2016 – Opening Presentation by Gayle Fuguitt
Gayle Fuguitt, CEO and President, The Advertising Research Foundation. Fearlessly Facing Forward: A candid report on the state of audience measurement today.

Branding and data to create emotional advertising

Not Your Mama’s Ad Research: Microsoft’s Brand renovation
Kathleen Hall, Corporate VP Global Advertising & Media, and Kajoli Tankha, Consumer Advertising Research, from Microsoft. By clearly defining their brand and using data, they created advertising that emotionally connected with their audience.

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