ARF Webcasts

Learn the Latest, Live, Online!
Learn the Latest, Live, Online!

The ARF Webcast Program – a series of lunchtime presentations that address hot issues in advertising and marketing research. Connect with industry leaders. Tap into a wealth of information. All from the convenience of your own office.

THURSDAY, AUGUST 5, 2010 • 12:00-1:00PM EDT

How Do You Sell Relief?

Presented by:
Tom Rehfeld – SVP, Sr. Research Director, Ameritest
Ashley Shelley – Senior Research Analyst, Ameritest

What ingredients are in effective Over-The-Counter (OTC) pain relief TV ads? Based on over 3700 in-depth consumer interviews testing pain relief ads aired 2010, Ameritest will provide insights into the OTC pain relief category. Join us and learn:

  • Advil, Aleve, Bayer, Excedrin and Tylenol all offer pain relief. But whose ads are the most effective?  
  •  Which of the five senses is the key to creating emotion in pain relief ads?
  • How can a visual dictionary can help you communicate relief, trust, pain, safety, etc.?
  • :15s versus :30s – what are the trade-offs?
  • In the fight against generics and store brands, how can advertising make a price premium difference?

Registration
ARF Members: Free / Non-members: $199
Register via My ARF »

ARF Webcasts

Testimonials

"The ARF Webcast was very professionally handled and easy for me to do. More than 60 people were on line to hear and see our presentation. From the comfort of my office I was able to share our learning with a wide array of old and new professional acquaintances."

Randy Brooks
President
Directions Research, Inc.

"In an industry that changes on near daily basis, and in a world populated by today’s “bionic” consumers, The ARF Webcast Program is an extraordinarily effective way of disseminating thought leadership. Companies like Brand Keys have found this an effective presentation platform, and, based upon the contacts and reactions to our work, marketing and media professionals seem to appreciate the ability to laser-target and self-select issues that can make the difference for them between success and failure."

Robert Passikoff, Ph.D.
Founder & President
Brand Keys, Inc.