Webcasts on Demand
Webcast Recordings
Selected webcast recordings are available upon registration at My ARF. Recordings are free for ARF members and $99 for non-members. After registering for a webcast, you will receive an e-mail with a link and password to view the recorded event.
Webcasts recordings are available two weeks after live webcast.
2008
SEPTEMBER 25, 2008
The Social Media Evolution: Why Engagement Is Important!
Bradley Silver – Co-Chief Executive Officer, BrandIntel
Kevin Joy – Vice President, BrandIntel
The Social Media Evolution: Why Engagement Is Important! Find out how the emergence of social media is redefining communication strategies within today's companies. Learn how companies can stand to benefit greatly from this explosive communications environment and how they must adapt their business processes, even organizational structures, to meet consumers' needs in the social media context.
View recorded webcast »
SEPTEMBER 9, 2008
Social Media Analysis for Consumer Insight: Validating and Enhancing Traditional Market Research Findings
Jim Nail – CMO, TNS Media Intelligence/Cymfony
TNS Cymfony combined data from its social media analysis with traditional research from its sister companies in the TNS Custom Research group, ad spending data from TNS Media Intelligence, and online behavioral data from Compete to explore how this combination of information sources can provide a more holistic view of consumers.
Focusing on the flat panel TV category, this webinar will demonstrate that social media discussions align well with the results from traditional data sources and help explain market shifts, while revealing new insights into the dynamics of the consumer purchase decision process.
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JULY 16, 2008
Stand up and be counted! Tapping into the minds of your customers and measuring social media.
Alan Dean – Vice President, Research, BrandIntel
Ted Morris – SVP Global Alliances, BrandIntel
This discussion will showcase how consumer-generated content is overtaking traditional media as the primary source for product information and marketing, and will highlight how social media has quickly grown to become an intrinsic part of the marketing mix where success relies upon understanding how to measure consumer behavior patterns and product trends.
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JULY 8, 2008
Market-by-Market: The Power and Precision of MRI Applied to Local Markets
Scott Turner – SVP, Sales, Mediamark Research & Intelligence LLC
From Bangor to Bakersfield ... Portland to Providence ... and all points in between: MRI's new Market-by-Market delivers comprehensive consumer data for every one of the 205 DMA's in the continental United States. In addition to usage information for nearly 6,000 brands across 550 categories, Market-by-Market delivers extensive local market demographics and lifestyle data, media usage and exposure, consumer actions and attitudes, psychographics and volumetrics. Just about everything available in MRI's national study is now available for local markets. If you're a magazine, agency or marketing executive, register to learn how to put this local consumer intelligence to work for you.
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JUNE 18, 2008
Fall TV shows. Hit or miss?
Alan Dean – Vice President, Research, BrandIntel
Michael Coristine – Account Manager, BrandIntel
This report will highlight the early hits and misses of the fall television shows for 2008 based on the analysis of consumer-generated content garnered from discussion forums and social media. Last September BrandIntel accurately predicted NBC’s Heroes and ABC’s Ugly Betty would be big successes, even when media agencies had given both of them the thumbs-down.
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JUNE 12, 2008
An Economic Storm is Here: How Will Your Business Weather It?
Dennis Gonier, CEO – TARP Worldwide
A Category 3+ economic storm is bearing down on us. This storm will test our resolve. But those who prepare and act now will come out on the other side stronger than their competitors.
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MAY 29, 2008
Summer Blockbusters: Boom or Bust??
Alan Dean – Vice President, Research, BrandIntel
Michael Coristine – Account Manager, BrandIntel
This report will examine which of the upcoming Summer Blockbuster films are poised to earn revenue at the box office. Will this season be boom or bust?
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APRIL 30, 2008
Consumer-Constructed Story Trails : Maximize Time with Your Brand Across Platforms
Barry Feinberg, Group Managing Director, GfK Media & Communications
Gregg Liebman, Senior Vice President Ad Sales Research, CNN
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APRIL 23, 2008
Top luxury brands. Are they vulnerable on the Internet?
Kevin Joy – Vice President Marketing, BD-BrandProtect
MARCH 19, 2008
Automakers Go Green, or Do They?
Alan Dean, VP Research – BrandIntel
Sean van den Berg – Analyst, BrandIntel
MARCH 12, 2008
Polling the Primaries: Trying to Capture Moving Targets
John Zogby – President & CEO, Zogby International
MARCH 4, 2008
Optimization: It’s All About the Money
Bill Seely – Director of Client Interaction Optimization, [x+1]
FEBRUARY 20, 2008
Consumers Talk About Drugs: Strategic Brand Insights for Multiple Sclerosis Treatments
Alan Dean, VP Research – BrandIntel
Mark de Paoli, Research Manager – BrandIntel
FEBRUARY 13, 2008
The Brand Attachment Model: How Successful Brands Woo and Win Women
Marie Lemerise – President of the Tapestry Group
Kelley Connors – Brand Engagement Expert
JANUARY 29, 2008
Size, Power and Performance! Which Automaker Has it All?
Alan Dean – Vice President, Research, BrandIntel
2007
DECEMBER 12, 2007
Shaping the Future of Automotive Engine Technology
Alan Dean, Vice President – Business Innovation, BrandIntel
Vince Bucciachio – Automotive Analyst, BrandIntel
DECEMBER 6, 2007
Internet Data Quality - Where's the Beef? Why We Can Rely on the Quality of Internet Studies
Hugh Davis – Greenfield Online
Randy Brook – Directions Research
DECEMBER 5, 2007
Increase the Effectiveness of Your Qualitative Research through Online Tools
Peter Houlahan – President & Chief Marketing Officer, FocusVision
Jack Campisi – Product Manager, FocusVision
NOVEMBER 28, 2007
Effective Strategy for the Changing Media Landscape Begins with a Strong Navigational Toolset: A Strategic View of the Past, Present and Future of the Media Business
Patrick Quinn – CEO& Founder, PQ Media
Leo Kivijarv – Vice President/Research, PQ Media
NOVEMBER 15, 2007
In Sickness and in Health: Predicting Brand Demand through Consumer Conversations
Alan Dean, Vice President – Business Innovation, BrandIntel
Mark De Paoli – Senior Consultant, BrandIntel
NOVEMBER 7, 2007
Understanding Gay, Lesbian, Bisexual and Transgender Consumers: A New Way Forward
Brian Miller – Project Director, Flamingo International
Amanda Miller (no relation) – Senior Research Executive, Flamingo International
OCTOBER 18, 2007
Media Day Research
Mickey Galin – Mediamark Research, Inc.
OCTOBER 17, 2007
How to Create an "Engaged" Media Plan & Guarantee Sales
Dr. Robert Passikoff – Founder & President of Brand Keys, Inc.
OCTOBER 10, 2007
Capture Qualitative Insight Online, Quickly & Cost Effectively:
Introducing Optimum!nsight
Jennifer Drolet – VP of Client Services, iModerate