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ARF Webcasts
The ARF Webcast Program – a series of lunchtime presentations that address hot issues in advertising and marketing research. Connect with industry leaders. Tap into a wealth of information. All from the convenience of your own office.
Upcoming Webcasts in 2008
WEDNESDAY, OCTOBER 15 • 12:00-1:00PM Eastern
Fall TV Season: Advertising Hits and Misses
Presented by BrandIntel
With the fall season well under way, BrandIntel will examine the surprise hits that advertisers and prognosticators failed to see coming. Why did certain shows underachieve while others exceeded expectations and how can we as an industry learn from possible leading indicators that were ignored?
Register via My ARF »
Testimonials
"The ARF Webcast was very professionally handled and easy for me to do. More than 60 people were on line to hear and see our presentation. From the comfort of my office I was able to share our learning with a wide array of old and new professional acquaintances."
Randy Brooks
President
Directions Research, Inc.
"In an industry that changes on near daily basis, and in a world populated by today’s “bionic” consumers, The ARF Webcast Program is an extraordinarily effective way of disseminating thought leadership. Companies like Brand Keys have found this an effective presentation platform, and, based upon the contacts and reactions to our work, marketing and media professionals seem to appreciate the ability to laser-target and self-select issues that can make the difference for them between success and failure."
Robert Passikoff, Ph.D.
Founder & President
Brand Keys, Inc.