<h2><img src="http://s3.amazonaws.com/thearf-org-aux-assets/webcasts/webcast_logo2.gif" alt="Learn the Latest, Live, Online!" width="179" height="69" /><br />
</a>Learn the Latest, Live, Online!</h2>
<p><strong>The ARF Webcast Program</strong> – a series of lunchtime presentations that address hot issues in advertising and marketing research. Connect with industry leaders. Tap into a wealth of information. All from the convenience of your own office.</p>
<h5 style="color:#38939b;">WEDNESDAY, FEBRUARY 24, 2010• 12:00-1:00PM Eastern</h5>
<h3>Re:think 2010 Preview Webcast: <br />
Viral Marketing: A Large Scale Field Trial </h3>
<h5>Presented by: Aliza Freud – Founder & CEO, SheSpeaks and Andrew Stephen - Asst Professor of Marketing, INSEAD </h5>
<p><strong>Free for both Non-Member and Members of the ARF </strong></p>
<p>Experience the high caliber of learning available at the Re:think 2010: The Annual ARF Convention + Expo key issue forums with our complimentary Re:think 2010 Preview Webcasts.</p>
<p> How does the effectiveness of viral marketing compare to that of traditional media? What is the relation between online and offline social interactions in viral marketing campaigns? What characterizes the most active members in a viral marketing campaign? We will present the findings of a large-scale field trial performed in the context of the launch of a new cosmetic product to answer these questions and more… and the results may surprise you! </p>
<p><strong>Registration</strong><br />
ARF Members: Free / Non-members: Free<br />
<a href="https://my.thearf.org/default.aspx">Register via My ARF »</a></p>
<h5 style="color:#38939b;">THURSDAY, APRIL 1, 2010 • 12:00-1:00PM EST </h5>
<h3>Overcome Media Fragmentation with Next-Gen Marketing Planning Tools </h3>
<h5>Presented by: Damon Ragusa – CEO and Jeff Mills – VP of Marketing, ThinkVine Corporation</h5>
<p>Today’s Chief Marketing Officers (CMOs) need better planning tools to keep up with the fragmentation of media and pace of change of today’s dynamic marketplace. On April 1, 2010, please join ThinkVine CEO Damon Ragusa and VP of Marketing, Jeff Mills for the latest on Marketing Optimization technologies. Hear case studies from brands with marketing budgets ranging from $10 Million to $80 Million on how they are using these cutting edge planning tools. Speakers will answer critical questions such as: </p>
<ul>
<li>How do simulation tools accurately project marketing scenarios? </li>
<li>What is the optimal mix of my marketing dollars? </li>
<li>What is the ROI of each marketing outlet? </li>
<li>What would happen if I moved a large portion of my budget into an emerging media vehicle?</li>
</ul>
<p>Also, learn why marketing simulation technology is giving consumer goods companies the ability to know the ROI of a marketing plan before the investment is made; test and learn from an unlimited number of detailed “what if” scenarios; and test new media that has not been tried before. Join this informative Web seminar and learn more today! </p>
<p><strong>Registration</strong><br />
ARF Members: Free / Non-members: $199<br />
<a href="https://my.thearf.org/default.aspx">Register via My ARF »</a></p>
2008-03-26T00:00:00-05:00
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webcasts
<h2>Learn the Latest, Live, Online!</h2>
<p><strong>The ARF Webcast Program</strong> – a series of lunchtime presentations that address hot issues in advertising and marketing research. Connect with industry leaders. Tap into a wealth of information. All from the convenience of your own office.</p>
ARF Webcasts
2010-02-08T11:43:38-06:00