Online Research Quality

The ARF’s Online Research Quality Council (ORQC) has identified and begun to research three critical questions:

• How is quality defined?
• How can providers be accountable?
• What metrics can all stakeholders use to consistently assess the quality of the information derived from online research?

The ORQC launched on June 17th  a major research-on-research activity entitled the Foundations of Quality Initiative and the five RFPs required were sent to over 600 people at 400 plus companies and academic institutions.

The ORQC is developing a body of research-based guidance on quality through the extensive efforts of two leadership committees and four working committees. The ORQC is working to develop critical new research on research and to promote knowledge sharing from across the industry in concert with other leading associations:

• American Association for Public Opinion Research (AAPOR)
• American Marketing Association  (AMA)
• Council of American Survey Research Organizations (CASRO)
• Council for Marketing and Opinion Research (CMOR)
• ESOMAR
• International Organization for Standardization (ISO)
• Interactive Marketing Research Organization (IMRO)
• Market Research Association (MRA)

Volunteers are encouraged to join and participate in one of the four working committees:

• Defining Quality Committee
• Metrics Committee
• Accountability
• Outreach Committee

Resources

Online Research Quality Bibliography

One rich resource is a searchable bibliography composed of annotated listings of over 675 practitioner and academic studies of “research on online research.” Its aim is to provide members with a shared knowledgebase on topics central to the Online Research Quality Council including: Benchmarks, Data Quality, Panel Management, Profiling, Questionnaire Design, Respondent Behavior, and Sampling. The bibliography is being continuously supplemented and revised as new information becomes available.

Search the ORQC Bibliography »

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You Can Help

If you have research or a reference concerning online research quality that can be shared and included in our Online Research Quality Bibliography, send it by email to ORQC_Bibliography@theARF.org.